This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Dv01 effectively frames the problem by highlighting the "fragmented and outdated workflow" within capital markets, immediately signaling a need for modernization. They quantify the issue by referencing a $20 trillion market and the "hundreds of millions" spent on inefficiencies, which is a language investors understand perfectly. This strategy successfully presents the problem not as a minor inconvenience but as a massive, costly, and urgent financial issue.
Our Tip: Frame the problem in terms of significant, quantifiable financial costs to a large market to immediately establish the scale of the investment opportunity.
The pitch presents its solution as a comprehensive, end-to-end platform, which directly counters the "fragmented" problem previously established. The value proposition is anchored in "superior technology and user experience," a classic and effective differentiator against legacy systems. By presenting a "three-step plan to dominate," dv01 showcases strategic thinking and a clear vision, building investor confidence in their ability to execute.
Our Tip: Articulate your value proposition by showing how your solution's core attributes directly solve the specific pain points you have already defined.
Dv01 leads with a massive top-down market size of $20 trillion, which serves to capture investor attention and frame the enormous potential upside. They then validate this ambitious number by breaking it down into tangible asset classes like mortgages and student loans, demonstrating a clear and phased expansion plan. This approach balances a grand vision with a credible, step-by-step strategy for market penetration.
Our Tip: Pair a large Total Addressable Market (TAM) with a specific, focused beachhead market to prove your vision is both ambitious and grounded in a realistic entry strategy.
The deck uses an incredibly powerful traction metric by stating that dv01 has "not lost a single client." This single data point is a potent indicator of product-market fit and high customer satisfaction, often more convincing to investors than simple user growth numbers. Highlighting that clients use multiple services serves as further validation, suggesting strong customer value and opportunities for account expansion.
Our Tip: Emphasize customer retention and net revenue retention as your key traction metrics, as they are the strongest proof of a valuable, sticky product.
The dv01 deck excels by translating every aspect of its business into the language of finance. It frames the problem not as a workflow issue but as a multi-trillion-dollar market inefficiency, immediately capturing investor attention. Apply this by attaching specific, large-scale financial metrics to your problem, market size, and value proposition to underscore the magnitude of the opportunity.
Each section of the dv01 deck logically builds upon the last, creating a powerful and easy-to-follow story. The solution directly answers the stated problem, the go-to-market plan addresses the massive market, and the traction proves the solution's effectiveness. Ensure every slide in your deck connects to the others, forming a tight narrative that preemptively answers investor questions and builds confidence.
