This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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BlaBlaCar effectively frames the problem by addressing three distinct pain points: high travel costs, environmental concerns, and social isolation. This multi-faceted approach broadens their appeal, connecting with budget-conscious travelers, eco-aware consumers, and those seeking community. By combining financial, environmental, and social angles, they present a problem that is both relatable and significant to a wide audience.
Our Tip: Frame your problem around a core human need, then layer on secondary pain points to show the full scope of the issue and attract a wider investor base.
The pitch deck clearly presents the solution as a platform connecting drivers and passengers, directly addressing the stated problems. Their value proposition is powerfully centered on a trusted community, which serves as a key differentiator from simple transactional services. This focus on community and sustainability, backed by a monetization model of online bookings, creates a compelling and defensible business narrative.
Our Tip: Differentiate your solution not just on features, but on the unique value and community you build around your product.
BlaBlaCar presents a straightforward and scalable commission-based business model, taking a fee from every booking. This clarity is exactly what investors look for, as it directly links platform activity to revenue generation. The model's simplicity removes ambiguity and demonstrates a clear path to profitability as the user base grows.
Our Tip: Present a simple, transparent business model that clearly shows how user activity translates directly into revenue.
The deck's traction slide is its most powerful asset, showcasing impressive and concrete metrics like 2.5 million members and 100%+ year-on-year growth. These numbers provide undeniable validation that BlaBlaCar has achieved product-market fit and is not just a theoretical idea. Highlighting strong organic traffic and media coverage further proves the business has a self-sustaining growth engine, significantly de-risking the investment.
Our Tip: Lead with your single most impressive metric to immediately establish credibility and prove your business has real momentum.
BlaBlaCar masterfully weaves the theme of a trusted community through every section of its deck, from the solution to its traction. This creates a powerful, unified story that is easy for investors to follow and remember, making the entire business feel more defensible. Define your single most important differentiator and ensure every slide reinforces how it solves the problem, creates value, and drives growth.
The deck's power comes from prioritizing undeniable proof of product-market fit, leading with metrics like 2.5 million members and 100%+ growth. This immediately de-risks the investment by shifting the conversation from a theoretical idea to a proven, scalable business with a strong organic growth engine. Focus your energy on tracking and presenting hard data that validates your core assumptions, as numbers are always more convincing than adjectives.
