This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Givesurance identifies a “significant gap” in the insurance market, which correctly frames the opportunity for investors. However, the deck fails to detail the specific pain points, a critical omission that weakens the narrative. Without articulating the customer's struggle, the urgency and scale of the problem remain abstract and less compelling.
Our Tip: Ground your market gap in relatable, specific customer pain points to create an emotional connection and demonstrate a deep understanding of your user.
The pitch presents a solution focused on simplification and affordability, directly addressing common frustrations with the insurance industry. The value proposition centers on a low average annual fee of $225, which is a tangible benefit for customers. Yet, by not explicitly stating its unique differentiators, Givesurance misses an opportunity to build a strong competitive moat in investors' minds.
Our Tip: Clearly articulate how your solution is fundamentally different and better, not just cheaper, to prove long-term defensibility to investors.
Givesurance presents a clear and straightforward business model: a commission-based system where they retain 30% of the commission from policies sold. This approach is effective because it uses a familiar, proven revenue stream within the insurance industry, reducing investor uncertainty. Mentioning the $225 average annual fee per customer makes the unit economics tangible and easy to model.
Our Tip: Use a single, dedicated slide to explain your business model with simple math to show exactly how you make money and what the key drivers of revenue are.
The traction slide is the most powerful part of this deck, showcasing $200,000 in revenue within the first few weeks. Highlighting a 40% week-over-week growth rate provides undeniable proof of product-market fit and an aggressive growth trajectory. These hard numbers serve as the ultimate validation, shifting the conversation from an idea on paper to a business with real momentum.
Our Tip: Display your single most impressive metric prominently as a headline, then use a simple chart to visually demonstrate the growth trend over time.
The Givesurance deck proves that demonstrable momentum can overshadow narrative weaknesses. While the problem and solution could have been sharper, the $200,000 in early revenue and 40% weekly growth provided undeniable validation that investors could not ignore. Prioritize getting your single most impressive traction metric on a slide, as hard numbers are the most convincing argument you can make.
From its simple commission-based business model to its clear growth metrics, the strongest parts of the Givesurance deck were the easiest to understand. The pitch faltered where it was vague, such as failing to detail specific customer pain points or unique differentiators. Make every slide in your deck ruthlessly simple and specific to ensure investors grasp your core message instantly.
