This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Codec effectively frames the problem around brands struggling to understand audience desires, a pain point investors can easily grasp. They articulate this through specific consequences like low engagement and difficulty creating relatable content, which makes the need for a solution feel urgent. This approach immediately establishes a clear, marketable need without relying on complex jargon.
Our Tip:Clearly articulate the customer's pain in emotional and financial terms to make the problem resonate deeply with investors.
The deck presents a solution that combines emotional storytelling and influencer marketing, directly addressing the previously stated problem of creating resonant content. By emphasizing data-driven insights and influencer authenticity, Codec establishes a strong value proposition that feels both creative and analytical. This dual focus positions them as a sophisticated solution, not just another creative agency.
Our Tip:Demonstrate a clear, logical link showing how your solution's features directly solve the specific pain points you introduced.
Codec’s go-to-market strategy is specific, focusing on Instagram and influencer partnerships to acquire customers. Mentioning tactical details like targeting optimal engagement times shows investors a level of operational planning beyond a high-level strategy. This demonstrates they have a concrete, actionable plan for reaching their target market.
Our Tip:Go beyond naming channels by including specific tactics, early results, or key metrics that prove your acquisition strategy is viable.
The team slide effectively builds credibility by showcasing a founding team with diverse and highly relevant expertise in law, product, technology, and data science. Highlighting specific roles like CEO, CTO, and Lead Data Scientist with their backgrounds directly answers the investor question of whether the team can actually build the product. This diverse skill set signals to investors that the core pillars of the business are covered by experienced leaders.
Our Tip:Present your team not as a list of impressive resumes, but as a purpose-built unit whose collective skills are perfectly matched to solve the problem you are tackling.
Codec’s greatest strength is translating a nuanced marketing tech solution into a simple, compelling story about solving a clear customer pain. They achieve this by avoiding jargon, directly linking their solution to the problem, and presenting a focused go-to-market plan. Apply this by relentlessly simplifying your narrative, ensuring every slide answers a core investor question in the most direct way possible.
The deck builds powerful credibility not by making grand claims, but by demonstrating tangible proof of its viability. This is evident in their specific go-to-market tactics and the purpose-built team slide showing they have the right expertise to execute. In your own deck, replace high-level assertions with concrete evidence, whether it's early traction, specific operational plans, or a team whose skills perfectly align with the problem.
