This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Croissant clearly identifies the core issues for remote workers: the lack of professional workspaces and the need for flexibility. By focusing on these specific pain points, they immediately establish relevance and show a deep understanding of their target user. This approach works because it frames the problem not as a minor inconvenience, but as a significant barrier to productivity for a growing workforce.
Our Tip: Clearly articulate the pain points your target audience experiences to create an immediate emotional connection and demonstrate market insight.
The pitch deck presents a straightforward solution: a single membership for a network of coworking spaces. Their value proposition is sharp, emphasizing flexibility and a user-friendly platform, which directly counters the problems previously stated. This direct problem-solution fit is exactly what investors look for, as it shows the business is built on a logical and necessary foundation.
Our Tip: Ensure your solution directly and obviously solves the problem you just presented, leaving no doubt about its value.
Croissant showcases a well-rounded founding team with specific roles like CEO/Product, Marketing, Engineering, and Partnerships. This slide builds credibility by demonstrating that the company has dedicated expertise covering all critical business functions from day one. Investors are looking for this kind of functional coverage, as it de-risks the execution plan and signals a team capable of building and scaling the business.
Our Tip: Present your team by assigning clear, functional roles to show investors you have the necessary expertise to execute your vision.
The deck leads with hard numbers, highlighting $36,000 in monthly revenue and a 20% month-over-month growth rate. This data serves as powerful validation, proving that customers are willing to pay for the solution and that the business model is viable. Presenting concrete metrics like revenue and growth is far more compelling than making vague claims, as it provides tangible proof of market demand.
Our Tip: Showcase your most impressive, quantifiable traction metric upfront to immediately establish credibility and prove product-market fit.
The Croissant deck succeeds because it follows a classic and compelling narrative: problem, solution, and proof. This linear structure makes the business case easy for investors to follow and immediately grasp. Structure your own pitch around this simple story to ensure your core message is clear, logical, and memorable.
The deck builds investor confidence by systematically de-risking the venture with tangible proof points like $36,000 in monthly revenue and a fully-staffed founding team. Investors are trained to spot unverified claims, so concrete data is your most powerful tool for building credibility. Prioritize quantifiable metrics and specific team roles over ambitious but unsupported statements to prove your business is a sound investment, not just a good idea.
