This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Heal effectively frames the problem by focusing on systemic barriers in healthcare like distance and disability, which immediately resonates as a large-scale issue. They articulate pain points such as fall risks and medication adherence, making the problem tangible and relatable for investors. This approach successfully establishes a clear, urgent need for a new healthcare delivery model.
Our Tip: Frame the problem around universal, systemic issues before detailing specific user pain points to demonstrate the scale of the opportunity to investors.
The deck presents a clear solution: data-driven doctor house calls that remove access barriers and integrate care. Heal’s value proposition is powerfully simple, focusing on liberating doctors to improve patient care, which directly addresses the previously stated problem. Notice their claim that every $1 invested saves $13, a compelling metric that quantifies their value for the entire healthcare ecosystem.
Our Tip: Clearly connect your solution directly to the problems you outlined and use a single, powerful data point to quantify your value proposition.
Heal showcases an exceptionally strong team slide, which is a critical asset for building investor confidence. They highlight key personnel with impressive backgrounds, like the former CEO of Qualcomm and the former Chief of Medicine at UCLA, immediately establishing deep industry and technology credibility. This strategy works because it de-risks the investment by proving the company has the leadership and expertise required to execute its ambitious vision.
Our Tip: Feature team members with brand-name credentials and relevant C-suite experience prominently to serve as powerful validation for your venture.
The pitch deck leverages powerful social proof by including an endorsement from a respected industry figure, Dr. Eric Topol. This external validation from a key opinion leader adds significant credibility that is often more persuasive than internal claims. Mentioning that they have raised over $100 million serves as the ultimate validation, signaling strong market and investor belief in their model.
Our Tip: Use a strong quote from a well-known industry expert as a powerful form of social proof to build credibility and validate your solution.
Heal's deck is a masterclass in building investor confidence by systematically addressing and neutralizing key investment risks. From validating the market with a systemic problem to proving execution capability with a stacked team, every slide works to lower the perceived risk of the venture. In your own deck, anticipate investor concerns about your market, team, and model, and proactively provide compelling evidence that makes your venture feel inevitable.
The deck's power comes from translating abstract concepts into tangible proof points that are easy for investors to grasp and remember. Instead of vague promises, Heal uses specific pain points, a powerful savings metric ($1 saves $13), and named experts to make their story credible and sticky. Replace generic statements in your deck with hard data, named social proof, and real-world examples to transform your narrative from a hopeful story into a compelling investment case.
