This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Crowdz effectively frames the problem by quantifying the payment delay for businesses as 30 to 120 days, making the pain point tangible for investors. They correctly identify cash flow challenges for SMEs as the core issue, which immediately establishes a large, relatable target audience. This approach works because it grounds the entire pitch in a real, widespread business struggle rather than a niche inconvenience.
Our Tip:Clearly quantify the cost or impact of the problem in terms of time, money, or resources to make the pain point undeniable.
The deck presents a clear solution: an invoice auction platform that directly converts receivables into cash. Their value proposition is strong, focusing on the core benefit of "accelerating cash flow" and differentiating through a competitive auction model. This direct solution-problem fit demonstrates a clear understanding of customer needs and avoids getting lost in technical features.
Our Tip:Frame your solution around the primary benefit it delivers to the customer, not just the features it includes.
Crowdz anchors its opportunity in a massive $9 trillion market, signaling significant upside potential to investors. By targeting SMEs, they define a specific, addressable segment within this larger landscape. While the number is top-down, its sheer scale effectively communicates that even capturing a tiny fraction of the market leads to a venture-scale business.
Our Tip:Present a large total addressable market to show ambition, but immediately follow it with a specific, reachable segment to demonstrate a focused strategy.
The business model is straightforward and scalable, relying on transaction fees from invoice auctions and potential subscription fees. This dual-stream approach is appealing because it ties revenue directly to platform usage and creates a path for recurring income. Investors appreciate this clarity, as it makes financial projections easier to model and understand.
Our Tip:Present a simple, clear revenue model that directly links your platform's core activity to how you make money.
Crowdz built its entire narrative around one core issue: the 30 to 120-day cash flow gap. This single, quantified pain point makes the solution's value instantly clear and undeniable. Apply this by identifying the most critical metric your business improves and building your entire story around that number.
The deck successfully pairs a huge $9 trillion market with a specific, addressable segment of SMEs. This shows investors both massive ambition and a practical plan for execution, satisfying their need for both scale and focus. Present your largest possible market to signal upside, but immediately define your initial target to prove your strategy is grounded.
