This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Finix clearly articulates the problem by focusing on the high costs and complexities businesses face when stitching together vendor solutions for payment processing. This approach immediately resonates with any business that has struggled with payments, framing the issue not as a technical problem but as a direct hit to efficiency and the bottom line. By highlighting the reliance on third-party processors, they create a clear villain and position themselves as the hero investors want to back.
Our Tip: Frame the problem in terms of direct business pain, such as lost revenue or operational drag, to make the need for your solution feel urgent and undeniable.
The deck presents its solution as "Payments Infrastructure-as-a-Service," enabling companies to bring payment processing in-house and regain control. This value proposition is powerful because it shifts the narrative from payments as a cost center to a strategic asset, promising lower costs and new revenue. The differentiation is clear: instead of being another processor, Finix provides the tools for businesses to become their own processor, demonstrating a strong solution-problem fit.
Our Tip: Clearly articulate how your solution not only solves a problem but also creates a new strategic advantage or revenue stream for your customer.
Finix defines its target market as companies with a payment residual stream, validating this with the fact that over 100 merchants already use the platform. This strategy works because it shows both a specific customer profile and a broad, horizontal applicability, signaling a large total addressable market. Mentioning the diverse customer base serves as early validation that the problem is widespread and the solution is flexible.
Our Tip: Validate your market size claims with early customer data, showing not just who you can sell to but who is already buying.
The pitch deck highlights concrete traction with metrics like "$50M+ in annual GMV" and "100+ merchants," reinforcing this with social proof through partnerships with major platforms like Shopify and Uber. This combination of quantitative metrics and qualitative social proof is highly effective; the numbers prove the business model works, while the big-name partnerships lend powerful third-party credibility. This serves as powerful validation, showing that the company is not just an idea but an executing business with market acceptance.
Our Tip: Combine key performance metrics with logos of well-known customers or partners to build a multi-layered case for your company's momentum and credibility.
Finix excels by positioning payments not as a cost center but as a strategic asset that businesses can control to unlock new revenue. This narrative elevates their solution beyond simple cost-savings and shows investors a path to creating significant enterprise value. To apply this, articulate how your product transforms a customer's operational burden into a competitive edge or a new profit center.
The deck masterfully pairs concrete traction metrics like "$50M+ in annual GMV" with the credibility of partners like Uber and Shopify. This combination is powerful; the numbers validate the business model, while the logos signal market acceptance from established leaders. Build your own credibility by presenting key performance indicators alongside social proof from respected customers or partners to de-risk your venture in investors' eyes.
