This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Send4 effectively frames the problem around tangible business losses, focusing on high operational costs and customer dissatisfaction. This approach works because it immediately presents the issue in terms investors understand: a direct impact on a company's bottom line. By avoiding a purely customer-centric problem statement, they broaden the appeal and underscore the urgency for retailers to find a solution.
Our Tip: Frame the problem using financial and operational metrics to demonstrate a clear, quantifiable pain point that investors will recognize as a significant business opportunity.
The deck smartly presents the solution not just as a returns automation tool but as a platform for revenue generation through upselling and store credit. This positions Send4 as a strategic partner that turns a cost center into a profit center, a highly compelling narrative for both customers and investors. The emphasis on data analytics further strengthens their value proposition by offering strategic insights beyond simple logistics.
Our Tip: Present your solution not just as a problem-solver but as a value-creator that offers tangible benefits beyond the initial pain point, such as new revenue streams or strategic data.
Send4 provides concrete evidence of product-market fit by highlighting a 121% quarter-over-quarter growth in ARR. Using a specific, high-impact metric like this is far more powerful than vague statements about growth. This data, combined with the social proof of having over 100 retailers as partners, serves as powerful validation that real customers are willing to pay for their solution.
Our Tip: Showcase your single most impressive growth metric with a specific number and timeframe to provide undeniable proof of momentum and market validation.
The team slide builds credibility by showcasing a balanced leadership duo: a CEO with 18 years of experience and a COO recognized by Forbes 30 Under 30. This combination of deep industry expertise and validated, youthful ambition is a classic recipe that investors find compelling. It signals that the team possesses both the wisdom to avoid common pitfalls and the hunger to scale aggressively.
Our Tip: Highlight specific, relevant accomplishments and years of experience for key team members to build immediate credibility and demonstrate founder-market fit.
Send4’s masterstroke is reframing a cost center—returns—into a revenue opportunity through upselling and store credit. This narrative shift moves the conversation from simply saving money to actively making money, a far more compelling story for investors. In your own deck, identify how your solution not only solves a problem but also creates new financial value, and make that the core of your value proposition.
The deck consistently replaces vague assertions with specific, high-impact data, such as “121% QoQ growth” and a CEO with “18 years of experience.” Concrete numbers and verifiable accolades act as undeniable social proof, building investor confidence and demonstrating real-world validation. Audit your deck for generic statements like “strong growth” or “experienced team” and replace them with your single most impressive metric or specific accomplishment.
