This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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GridCure presents a massive $400 billion market size, a number designed to signal a large opportunity to investors. However, the deck lacks specifics on the target segment or the methodology behind this figure, which raises questions about the claim's credibility. Without a clear definition of their serviceable obtainable market (SOM), this top-down number feels abstract and unconvincing.
Our Tip: Always break down a large total addressable market (TAM) into a specific, defensible serviceable available market (SAM) and serviceable obtainable market (SOM) to show a credible path to capturing value.
GridCure showcases a team with experience from impressive companies like Apple and Infosys, which immediately builds credibility through brand association. Including an affiliation with BC Hydro also smartly suggests relevant industry expertise, a critical factor for investors evaluating enterprise startups. This slide effectively uses names and past company affiliations to signal that the team has the right background to execute its vision.
Our Tip: Display logos of past employers or notable achievements next to team members to quickly establish credibility and domain expertise.
The deck leads with impressive traction, highlighting $12 million in contracts and a $105 million pipeline to validate its business model and market demand. These hard revenue figures serve as powerful proof, showing investors that customers are committing significant capital to the solution. This approach is far more persuasive than vanity metrics like user growth because it directly proves the company's ability to generate revenue.
Our Tip: Lead with revenue-based traction metrics like signed contracts or annual recurring revenue (ARR) to prove your business model is viable and de-risk the investment.
GridCure’s deck shows that investors value tangible evidence over abstract claims. Instead of just a large market size, present a defensible serviceable obtainable market (SOM) to show a clear path to revenue. Prioritize hard traction metrics like signed contracts and ARR to prove your business model is not just a theory, but a reality.
Your team's background is a powerful tool for building investor confidence. GridCure effectively used affiliations with Apple and BC Hydro to signal both technical skill and industry expertise. You can do the same by visually highlighting past employers and key partners to quickly establish that your team has the right experience to win.
