This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Belgian Boys effectively frames the problem by combining four distinct consumer needs: convenience, indulgence with quality ingredients, uniqueness, and value. This multi-faceted approach broadens their appeal and shows a deep understanding of the modern consumer's complex decision-making process. By addressing both emotional desires and practical needs, they create a compelling case for a significant gap in the market that investors look for.
Our Tip: Present the problem as a narrative that connects multiple pain points to show investors you are solving a significant, multi-layered issue, not just a single inconvenience.
The pitch deck clearly presents the solution as individually-wrapped treats, directly addressing the convenience pain point. Their value proposition, "create joy and happiness," is emotionally resonant and effectively differentiates them from competitors focused solely on ingredients or price. This strategy works because it positions the brand as an experience, not just a product, which is a powerful driver for customer loyalty and premium positioning.
Our Tip: Frame your solution not just by its features but by the emotional value and unique experience it delivers to the customer.
Belgian Boys outlines a practical go-to-market strategy focused on brand partnerships, trial opportunities, and a strong online presence. This multi-channel approach is smart because it diversifies customer acquisition and builds brand credibility through association with established names. Highlighting trial opportunities shows investors a clear plan for converting curious consumers into paying customers by letting the product's quality speak for itself.
Our Tip: Detail a multi-pronged go-to-market plan that includes specific channels for awareness, conversion, and retention to demonstrate a comprehensive growth strategy.
The deck uses powerful, specific metrics like "80,000 treats donated" and doubling its team size to demonstrate momentum and community engagement. Mentioning partnerships with brands like jetBlue and snackmagic serves as powerful third-party validation, signaling to investors that other reputable companies trust their brand. This combination of quantitative growth and qualitative social proof builds significant credibility and de-risks the investment.
Our Tip: Combine hard metrics with qualitative social proof, like key partnerships or testimonials, to build a compelling and multi-dimensional case for your traction.
Belgian Boys succeeds by selling an emotion—"joy"—not just a product, connecting their solution directly to this value proposition to make the brand memorable. This strategy makes them more defensible than a company competing on features alone. Identify the core feeling your brand delivers and build your entire pitch narrative around it to forge a deeper, more resonant connection with investors.
The deck inspires confidence by presenting a multi-faceted case, from a layered problem to a multi-channel go-to-market strategy. They reinforce this with both quantitative metrics and qualitative social proof, proving momentum from all angles. Strengthen your pitch by layering different forms of evidence to show investors your business is robust, well-rounded, and not reliant on a single point of success.
