This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Humming Homes effectively frames the problem by focusing on the universal frustrations of homeownership, such as diagnosing issues and finding reliable vendors. They present a fragmented market as a "maze of challenges," which creates a clear, relatable pain point for investors. This approach immediately establishes the need for a streamlined, trustworthy solution in a large, existing market.
Our Tip: Frame the problem as a relatable story of frustration, showing investors a pain they understand and a market that is desperate for a better way.
The pitch presents a comprehensive "Home Management as a Service" (HMaaS) solution, directly addressing the previously stated pain points with a user-friendly app and virtual diagnosis. Their value proposition is centered on creating a data-driven, reliable ecosystem, which is a strong differentiator from traditional, fragmented service platforms. Notice how they position the solution not just as a tool, but as a complete transformation of the homeowner experience.
Our Tip: Present your solution as the clear and direct antidote to the problem, emphasizing the unique value that makes your approach fundamentally different and better.
Humming Homes outlines a diversified revenue model combining monthly subscriptions, revenue sharing with vendors, and potential B2B2C white-label partnerships. This multi-pronged strategy showcases multiple paths to monetization and de-risks the business by not relying on a single income stream. Investors are looking for this kind of flexibility, as it demonstrates a deep understanding of the market's value chain.
Our Tip: Diversify your revenue streams on the business model slide to show investors multiple ways to win and build a resilient company.
The company details a dual B2C and B2B2C go-to-market strategy, starting with direct consumer marketing and scaling through strategic partnerships with insurance companies and home builders. This phased approach is smart because it builds initial traction while setting up channels for massive, efficient scale. This shows investors a clear, logical plan for capturing a significant portion of the market.
Our Tip: Present a go-to-market slide that shows how you will gain early customers and then use strategic partnerships to scale acquisition efficiently.
Humming Homes masterfully connects every slide into a single, compelling story, moving from a relatable problem to an inevitable solution. This narrative structure makes the investment feel like the logical conclusion to a well-told story. In your own deck, ensure each section builds on the last to create a seamless flow from the "why" to the "how."
The pitch deck systematically addresses potential investor risks by showcasing a diversified business model and a phased go-to-market strategy. This demonstrates resilience and a practical plan for growth, which builds significant investor confidence. Show investors you have thought through potential failure points by presenting multiple revenue streams and a clear, staged plan for customer acquisition.
