This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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The tagline “WhatsApp with web interface & anonymity” immediately frames the product against a well-known competitor, a powerful shortcut for investors. It clearly communicates the core value propositions: cross-platform functionality and privacy. This approach instantly establishes the product's category and its key differentiators, making the concept easy to grasp.
Our Tip: Frame your product against a familiar market leader to quickly convey your core concept and highlight your unique advantages.
Connected2.me effectively identifies three distinct pain points: the mobile-only limitation of popular apps, the requirement to share personal data, and a general demand for digital privacy. This multi-pronged problem statement broadens the app's appeal beyond a niche user base. Notice that they present a functional problem (web interface) alongside an emotional one (privacy), which strengthens the investment case.
Our Tip: Present both the functional inconveniences and the deeper emotional frustrations your target users face to create a more compelling problem slide.
The solution is presented as a simple, elegant mechanism: a personal link that enables anonymous, cross-platform chat. By emphasizing that no registration is required for visitors, they highlight a frictionless user experience. The value proposition directly counters the previously stated problems, demonstrating a clear solution-problem fit that investors look for.
Our Tip: Clearly demonstrate how your solution directly and simply solves each pain point you previously identified.
The deck uses hard numbers like 2.7 million registered users and 200,000 daily visitors to provide undeniable social proof. These metrics serve as powerful validation, shifting the conversation from a theoretical idea to a proven, growing platform. Highlighting 100,000 new users per month demonstrates strong organic growth and product-market fit, answering the crucial question of "Is anyone using this?".
Our Tip: Showcase a few key "hero metrics" that best demonstrate user engagement and growth momentum to build credibility instantly.
Connected2.me succeeds by building its entire narrative around a simple problem and an equally simple solution. From the “WhatsApp with…” tagline to the frictionless user flow, every element is designed for immediate comprehension, which builds investor confidence. Frame your own pitch around a single core conflict and resolution, ensuring anyone can understand your value in under 30 seconds.
The deck’s most powerful argument is its traction slide, which uses hard data to shift the pitch from a theoretical idea to a proven business. Metrics like 2.7 million users serve as undeniable social proof, answering the critical investor question of whether a market exists. Prioritize showcasing a few key metrics that prove people want your product, as tangible evidence of demand is your greatest asset.
