This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Iconfinder effectively frames the problem around the difficulty designers face in sourcing high-quality, unique icons in a saturated market. This articulation of the pain points, focusing on inefficiency and the struggle to stand out, is highly relatable to their target user base. This strategy works because it immediately establishes a clear, understandable need for their platform in the minds of investors.
Our Tip: Frame the problem from the customer's perspective using relatable stories or data to make the pain point tangible for investors.
The pitch deck presents a direct solution with a user-friendly marketplace, immediately showing how it solves the stated problem. Iconfinder’s value proposition is powerfully communicated through its scale, boasting over 200,000 icons and a community of 15,000 designers. Notice that by highlighting unique features like on-the-fly vector manipulation, they clearly differentiate themselves and demonstrate a strong solution-problem fit.
Our Tip: Clearly connect your solution's features directly to the pain points you introduced to demonstrate a perfect problem-solution fit.
The business model is presented with excellent clarity, focusing on revenue from premium and custom icon sales that investors can easily grasp. Stating an annual revenue of approximately 650 million USD is an incredibly bold move that immediately signals massive scale and market capture. This approach, combining a simple monetization strategy with a huge top-line number, is designed to make investors see a highly profitable and established operation.
Our Tip: Present your core revenue streams with simple unit economics to show investors exactly how you make money and how the business scales.
Iconfinder provides compelling social proof by leading with hard numbers like 3 million monthly visits and 125 million downloads. These metrics serve as undeniable validation that a significant market is actively using and engaging with the platform. Highlighting the 15,000-designer community further builds credibility by showcasing a network effect that acts as a competitive advantage.
Our Tip: Showcase your most compelling traction metric first and use a mix of user growth, engagement, and revenue numbers to tell a complete story of your progress.
Iconfinder’s deck succeeds by presenting a straightforward narrative: a clear problem, a direct solution, and undeniable proof of success. This simple story arc makes the business easy for investors to understand and believe in, cutting through the noise of a typical pitch. Apply this by ensuring your deck flows logically from problem to traction, with each slide building on the last to create a cohesive and compelling case.
The deck consistently uses large, specific metrics like 3 million monthly visits and 650 million USD in revenue to immediately establish credibility and scale. These figures act as undeniable social proof, transforming abstract claims into tangible evidence of a thriving business that investors cannot ignore. Identify your most impressive data points and feature them prominently to anchor your pitch in proven success and de-risk the investment.
