This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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ManyChat defines the problem as the technical skill required to build chatbots, which creates a barrier for most businesses. They articulate the pain points clearly: difficulty engaging users on messaging apps and the missed opportunity for automated sales. This approach is effective because it connects a technical hurdle to a clear business cost, making the need for a solution urgent and obvious to investors.
Our Tip:Frame the problem around a specific, relatable user story to create an emotional connection and make the pain point more tangible for investors.
The pitch presents a "visual bot builder" as the direct answer to the coding problem, demonstrating a strong solution-problem fit. Their value proposition is centered on the no-code aspect, which makes a complex technology accessible to a much wider business audience. This differentiation is powerful because it immediately carves out a clear market position against more technical or complex competitors.
Our Tip:Clearly state your unique value proposition in a single, memorable sentence that highlights how you solve the problem better than anyone else.
ManyChat validates its market by citing the massive user bases of major messaging apps, including 275 million on Facebook Messenger. This strategy effectively frames the opportunity not as a niche market for chatbots, but as a massive, existing ecosystem of engaged users that businesses need to access. Investors see this as de-risking the market size question by showing you are building on top of established, growing platforms.
Our Tip:Use third-party data from credible sources to validate your market size, showing investors it is a real, existing opportunity, not a hypothetical one.
The deck showcases impressive traction with hard numbers: 140,000 bots created and 500 million messages processed monthly. These metrics serve as powerful validation that the product not only works but is already achieving significant user adoption. For an investor, this demonstrates product-market fit and reduces the risk associated with execution and market acceptance.
Our Tip:Lead with your single most impressive traction metric to immediately establish credibility and prove your business has momentum.
ManyChat systematically dismantled investor risk by presenting undeniable proof for their market and traction. Instead of just claiming a large market, they pointed to the 275 million users on established platforms, and instead of just describing their product, they showed 140,000 bots already built. Apply this by identifying the biggest assumptions in your business and finding concrete data points to prove them, turning potential investor doubts into confident checkmarks.
The entire pitch deck revolves around one central concept: making complex technology simple through a "no-code" visual builder. This singular focus creates a clear, memorable narrative that connects the problem, solution, and value proposition into a cohesive story. Find the one core idea that defines your business and use it as the backbone for your entire pitch, ensuring every slide reinforces that central message.
