This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Kickfolio effectively frames the problem by using a large, relatable number: 1.2 million apps creating fierce competition for visibility. They connect this market-level issue directly to the developer's pain by highlighting the financial waste of "billions spent on marketing efforts that often yield minimal results." This approach successfully establishes a clear, urgent need for a better way to showcase apps, making the audience receptive to the solution.
Our Tip: Start with a big, quantifiable market problem and then connect it directly to the specific, costly pain points your target customer experiences daily.
The deck presents a straightforward solution, a platform for creating "compelling app presentations" using static screenshots and recorded videos. Their value proposition is clear: improve user acquisition by creating better marketing materials that showcase app functionality and user experience. By focusing on the quality of app presentation as their key differentiator, they carve out a unique position against other marketing tools.
Our Tip: Clearly demonstrate how your solution directly solves the stated problem and articulate a unique value proposition that sets you apart from any alternatives.
Kickfolio presents impressive early traction with a hard metric: over 2000 signups in just six weeks, which immediately builds credibility. They reinforce this quantitative proof with qualitative social proof, using user testimonials that describe the platform as "disruptive." This combination of rapid user growth and enthusiastic feedback serves as powerful validation that they have found a real market need.
Our Tip: Combine a single, powerful growth metric with direct customer quotes to provide both quantitative and qualitative proof of market validation.
The fundraising ask is a clear and specific $500,000, which shows they have a defined plan. The most powerful element on this slide is the social proof of having $275,000 already committed, creating urgency and de-risking the investment for new investors. While the deck lacks detailed projections, the committed capital strongly suggests that other sophisticated investors have already vetted the plan and team.
Our Tip: When presenting your ask, highlight any committed capital upfront to create powerful social proof and FOMO (fear of missing out) for potential investors.
Kickfolio's deck succeeds by telling a simple, linear story: a huge market problem, a direct solution, and clear evidence of demand. They avoid jargon and feature lists, focusing instead on the core value proposition and its validation. Apply this by stripping your narrative down to its essential elements and ensuring every slide directly supports a single, compelling investment thesis.
The deck's most powerful tool is the social proof generated by its early traction and, crucially, the $275,000 in committed capital. This strategy de-risks the opportunity for new investors and creates a powerful fear of missing out. Before you pitch widely, focus on securing a lead investor or early commitments and make that the headline of your fundraising ask.
