This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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AppNexus effectively bundles technical and market-based problems, addressing the lack of integration, need for scalable infrastructure, and the challenge of brand recognition. This shows a deep understanding of the digital advertising ecosystem's interconnected issues. By presenting these points together, they create a larger, more compelling problem that their integrated solution is built to solve.
Our Tip: Frame the problem not just as a customer pain point but as a broader market inefficiency that your company is uniquely positioned to solve.
The pitch presents a comprehensive cloud platform that integrates disparate services, directly solving the fragmentation problem. AppNexus smartly pairs this technical solution with a business strategy focused on high-end branding to differentiate itself. Emphasizing proprietary technology and a premium position signals a clear plan to avoid commoditization and command higher margins.
Our Tip: Clearly connect your solution's features back to the specific problems you outlined, demonstrating a perfect fit that competitors miss.
The deck targets digital ad agencies, businesses needing cloud solutions, and companies in gaming and video, showing a clear understanding of who will pay. While the summary notes specific market sizing is absent, identifying these distinct customer segments demonstrates a focused go-to-market plan. This multi-pronged approach suggests several avenues for initial traction and future growth.
Our Tip: Even without a final TAM/SAM/SOM slide, clearly define your initial target customer segments to show investors you have a focused plan for market entry.
AppNexus outlines a strong, multi-faceted business model combining SaaS subscriptions, transaction fees, and partnerships. This diversified revenue strategy is highly appealing to investors because it reduces dependency on a single income stream. The model aligns perfectly with their platform approach, capturing value at different points in the customer journey.
Our Tip: Present a diversified business model that shows multiple revenue streams to de-risk the investment and demonstrate various paths to monetization.
AppNexus excels by weaving every section—from problem to business model—into a single, compelling story about integration. This narrative approach makes their comprehensive solution feel inevitable and logical. Ensure your deck tells one unified story, where each slide reinforces your core thesis and builds on the last.
The deck successfully marries a powerful tech platform with a savvy business plan focused on premium branding and diversified revenue. This shows investors not just a product, but a clear path to building a defensible, high-margin company. Go beyond your features and articulate how your business strategy creates a competitive moat and ensures long-term value.
