This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Kitterly clearly articulates the problem of decision fatigue for crafters, a relatable and specific pain point that immediately resonates with their target audience. By focusing on the overwhelm of choosing materials and patterns, they frame their subsequent solution not as a product, but as a necessary relief from a common frustration. This approach is effective because it establishes an emotional connection before introducing the business.
Our Tip: Present the problem through the eyes of your customer, using emotional language to make the pain point feel tangible and urgent to investors.
The solution, curated crafting kits, directly and elegantly addresses the previously stated problem of overwhelming choice. Kitterly differentiates by emphasizing a curated selection and easy-to-follow instructions, positioning the company as a premium, user-friendly guide rather than just another supply store. This clear problem-solution fit demonstrates a deep understanding of their customer's journey from frustration to creation.
Our Tip: Frame your solution as the direct antidote to the specific pain points you identified, showing a clear and logical "before and after" transformation for the user.
Kitterly presents compelling traction with a 30% month-over-month growth rate and a strong repeat purchase rate of 20%. These metrics serve as powerful validation, proving not just initial market interest but also long-term customer loyalty and a sustainable business model. Investors are looking for exactly this kind of data, as it significantly de-risks the investment by showing a proven product-market fit.
Our Tip: Showcase your top one to three most impressive metrics prominently, as hard numbers are the most convincing form of validation for investors.
The deck highlights the CEO and CMO, wisely connecting their roles directly to the company's needs for leadership and customer engagement. By noting their expertise in the crafting industry, Kitterly builds significant credibility and answers the crucial investor question: "Why is this the right team to solve this problem?". This industry-specific experience suggests they possess unique insights and an unfair advantage over less specialized competitors.
Our Tip: For each key team member, explicitly state why their specific background gives them a unique advantage in executing your company's vision.
Kitterly’s deck succeeds by telling a clear story: a relatable problem is met with an elegant solution, which is then validated by strong customer love. This narrative arc makes the investment thesis easy to understand and believe. For your deck, ensure every section logically follows the last, building a compelling case from problem to traction.
Investors are looking for reasons to say "no," and Kitterly systematically removes them with powerful proof points. They combine hard data (30% MoM growth) with qualitative evidence (team expertise) to validate their model and execution ability. You should prominently feature your best traction metrics and connect your team’s background directly to the problem you are solving.
