This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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MoBagel's tagline, "Google Analytics for the Internet of Things," is exceptionally effective because it instantly creates a familiar frame of reference for a complex product. This analogy immediately communicates the platform's purpose and scale, positioning it as an indispensable tool for a specific, growing market. The choice of words showcases confidence and a clear vision, making a strong first impression on investors.
Our Tip: Create a tagline that anchors your complex idea to a well-known concept, allowing investors to grasp your value proposition in under five seconds.
The deck clearly articulates the core problem: the absence of analytics tools specifically for IoT, leading to unused data and missed opportunities. By focusing on the pain of deriving actionable insights, MoBagel connects with a tangible business need for better customer engagement. This approach validates the market problem by framing it not as a technical gap but as a direct barrier to improving customer service and operations.
Our Tip: Frame the problem around the tangible business consequences and financial pain it causes, not just the technical challenge your product solves.
MoBagel presents its solution as a comprehensive, user-friendly analytics platform that directly addresses the stated problem of interpreting complex IoT data. The value proposition is clear: specialized tools that offer superior insights compared to generic analytics platforms. This direct solution-problem fit demonstrates a deep understanding of the target user, who needs powerful insights without extensive technical expertise.
Our Tip: Clearly demonstrate how your solution directly solves the specific pain points you introduced, emphasizing ease of use and tangible business outcomes.
Highlighting a $4.8 million contract and a $19 million pipeline is the most powerful part of this deck, serving as undeniable social proof. These specific, high-value metrics immediately de-risk the investment by proving market demand and the company's ability to close enterprise-level deals. This strategy works because it shifts the conversation from potential to proven performance, which is exactly what investors are looking for.
Our Tip: Showcase your most impressive, quantifiable traction metric as early as possible to build credibility and prove your business model is viable.
MoBagel succeeds by translating a complex technical product into a simple, relatable concept, making its value instantly understandable. They use a powerful analogy and a clear problem-solution narrative to cut through the noise. Anchor your pitch to a familiar idea and focus on the business pain you solve, not just the technical details of your solution.
The deck’s greatest strength is its emphasis on concrete traction over speculative market size, immediately proving the business model. By highlighting a $4.8 million contract, MoBagel de-risks the investment and builds immense credibility. Showcase your most impressive, quantifiable achievements early to shift the conversation from “what if” to “what is.”
