This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Mojilala effectively frames the problem as a two-sided marketplace failure, highlighting the “disconnect” between designers needing monetization and chat platforms needing diverse content. This approach immediately establishes a clear, tangible gap in the market. By defining the pain for both parties, they position themselves as the essential connector, a powerful narrative for investors.
Our Tip: Clearly articulate the pain for each side of your market to demonstrate a deep understanding of the ecosystem you are entering.
The pitch presents a straightforward solution: a marketplace platform connecting emoji designers directly with chat apps. Their value proposition is sharp, focusing on empowering the creator community, which builds a strong moat through network effects. This designer-centric approach is a key differentiator that promises a unique and ever-growing content library, which is exactly what investors look for.
Our Tip: Frame your solution not just by what it does, but by who it empowers and how that creates a unique, defensible advantage.
Mojilala presents compelling evidence of product-market fit with impressive early traction metrics. Highlighting 2,000 artists joining and 200,000 downloads with zero marketing spend is a powerful signal that the platform solves a real, urgent need. These numbers serve as concrete validation, de-risking the investment by proving organic demand and rapid community adoption.
Our Tip: Showcase traction metrics that demonstrate pull from the market, not push from marketing spend, to prove genuine product-market fit.
The deck effectively builds credibility by highlighting the specific, relevant expertise of its co-founders. Mentioning the CTO, Sahin Boydas, is a top engineer in Swift with a strong GitHub presence provides tangible proof of the team's technical ability to execute. This specific detail is far more convincing to investors than generic claims of having a “strong team.”
Our Tip: Go beyond titles and list specific, verifiable accomplishments of your key team members that directly relate to the venture's core challenges.
Mojilala excels by substituting generic statements with concrete, verifiable evidence that de-risks the investment for potential backers. Instead of just claiming traction, they cite 200,000 downloads with zero marketing spend, and rather than a "strong team," they highlight their CTO's specific, top-tier Swift expertise. Audit your own deck for every claim and replace vague assertions with hard numbers, specific achievements, or third-party validation that an investor can independently confirm.
The pitch succeeds by framing the company not just as a product, but as the creator of a defensible ecosystem. Their designer-centric model creates a powerful network effect, where a growing creator community becomes a unique content advantage that competitors cannot easily replicate. Define how your business creates its moat—through network effects, IP, or unique data—and build your entire narrative around that defensible core.
