This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Properati effectively identifies two distinct pain points: a poor user experience on traditional sites and a flawed ROI model for realtors. This dual-sided approach demonstrates a deep understanding of the marketplace dynamics, appealing to investors who look for founders that grasp the entire ecosystem. By framing the problem around realtor ROI, they immediately signal a business-savvy mindset focused on delivering tangible value to paying customers.
Our Tip: Frame the problem from the perspective of your paying customer to immediately establish your business's value and revenue potential.
The pitch deck presents a clean, direct solution by linking a performance-based model to a better user experience. This works because it directly solves the previously stated realtor ROI problem while also addressing the end-user's needs. The value proposition is powerful because it aligns incentives, ensuring realtors pay for results, which is a compelling argument for any investor.
Our Tip: Clearly connect your solution directly to the pain points you introduced, showing a clear cause-and-effect relationship that investors can easily follow.
Properati’s choice of a cost-per-action (CPA) business model is a significant strategic advantage over competitors using traditional CPM. This model is highly attractive to investors because it is inherently scalable and demonstrates a clear path to revenue based on performance. It immediately answers the "how you make money" question with a model that is more defensible and valuable to customers.
Our Tip: Present a business model that directly addresses a flaw in the incumbent models, proving to investors that you have a smarter, more efficient way to capture market value.
The deck positions Properati not just as another real estate website, but as a fundamental disruption to the existing business model. By targeting the weakness of the CPM model used by traditional competitors, they create a clear competitive wedge. This strategy effectively reframes the conversation from features to financial efficiency, a language that resonates strongly with investors.
Our Tip: Position your company against the competition by attacking their business model, not just their product features, to demonstrate a more sustainable competitive advantage.
Properati’s masterstroke was targeting the flawed CPM business model of its competitors instead of just adding more features. This strategy reframes the competitive landscape around financial efficiency, a language that resonates deeply with investors. To apply this, analyze your competitors' revenue models and build your pitch around how you create and capture value more effectively.
The deck creates a powerful narrative by linking its solution directly to the financial pain points of its paying customers. By focusing on realtor ROI, Properati immediately establishes a clear path to revenue and demonstrates a mature understanding of the market. Always frame your solution in terms of the tangible, financial value it delivers to the people who pay the bills.
