This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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MURAL effectively frames the problem around the tangible inefficiencies of remote collaboration, moving beyond a simple "remote work is hard" statement. They target the limitations of both physical whiteboards and overly structured digital tools, creating a clear gap in the market for their solution. This approach immediately resonates with anyone who has struggled with distributed team brainstorming, making the problem feel both widespread and acute.
Our Tip: Frame the problem not just as a general market trend but as a specific, painful workflow issue felt by a defined user, making the need for a solution feel urgent to investors.
The pitch deck presents the solution not as a list of features but as a "digital workspace for visual collaboration," which immediately communicates its core value. By emphasizing a flexible structure and integration capabilities, MURAL positions itself as an adaptable hub rather than just another single-purpose tool. This focus on visual creativity and design thinking directly addresses the pain points of their target creative professional audience, demonstrating a strong solution-problem fit.
Our Tip: Define your solution by the primary benefit it delivers to the user, not by the technology or features it contains, to make your value proposition instantly clear.
MURAL provides concrete, impressive traction metrics that serve as powerful validation for their business model and market fit. Highlighting $1.6M in ARR with 95% year-over-year growth demonstrates a strong, repeatable sales process and significant customer demand. Mentioning the $2M in seed funding from global investors adds a layer of social proof, signaling that other smart money has already vetted and backed the company.
Our Tip: Lead with your single most impressive metric, like ARR or growth rate, to immediately establish credibility and capture investor attention before they can question your model.
The team slide is a major asset, showcasing a roster of seasoned professionals with highly relevant and successful track records. Highlighting a CEO with a previous successful exit and heads of product and tech with experience scaling products to millions of users directly de-risks the execution plan for investors. Each role is matched with specific, impressive accomplishments, building confidence that this team has the precise expertise needed to win.
Our Tip: For each key team member, connect their single greatest past accomplishment directly to a specific, critical challenge the company faces to prove they are the right people for the job.
MURAL’s deck tells one powerful story where the problem perfectly sets up the solution, the traction validates the business model, and the team’s experience de-risks the execution. This narrative cohesion makes the investment feel like the logical and inevitable next step in their journey. Apply this by ensuring your problem slide defines a pain that only your solution can fix and that your team slide proves you have the exact experience to build it.
The deck systematically dismantles investor skepticism by backing every claim with hard evidence, transforming ideas into validated facts. They don't just describe a problem, they show traction of $1.6M in ARR, and they don't just list a team, they highlight a previous successful exit. Anchor every assertion in your own deck with a specific metric, customer quote, or a team member’s past accomplishment to build credibility.
