This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Oomf effectively frames the problem from the client's perspective, highlighting the struggle to find quality talent amidst an overwhelming number of options. This strategy immediately establishes a relatable and significant pain point, making the need for a solution feel urgent. By focusing on the challenge of identifying the right fit, they successfully position their platform as a necessary tool for any business looking to hire top-tier professionals.
Our Tip: Articulate the problem through your customer's eyes, focusing on the emotional frustration and tangible business costs to make investors feel the urgency of the pain you are solving.
The pitch deck presents a solution that directly mirrors the problem, offering a curated platform that emphasizes quality over quantity. Features like automatic budget recommendations and showcasing talent with proven track records serve as a clear and compelling value proposition. This tight narrative between problem and solution demonstrates a deep understanding of user needs and positions Oomf as more than just a marketplace, but a trusted hiring partner.
Our Tip: Ensure your solution slide is a direct answer to your problem slide, explicitly showing how each feature alleviates a specific pain point you previously established.
Oomf validates its market by using specific, powerful data points, citing the growth of online contractor billings from $1B in 2012 to a projected $4B by 2014. This approach effectively demonstrates a large, rapidly expanding market, which is a critical factor for investors. By quantifying the opportunity, they move beyond generic claims and provide concrete evidence of significant upside potential.
Our Tip: Use third-party data to define your Total Addressable Market (TAM) with specific numbers and a clear growth trajectory to prove to investors that you are targeting a massive and expanding opportunity.
The deck powerfully combines forward-looking traction with existing social proof, projecting an impressive "$100MM in projects by 2015". This financial milestone is supported by evidence of a healthy ecosystem, indicated by over 10,000 talent reviews. This strategy works because it proves the model is not just theoretical but is already executing and gaining market acceptance at a significant scale.
Our Tip: Showcase a "hero metric" that best reflects your business's core value creation, and support it with social proof like user numbers or reviews to demonstrate both growth and customer love.
Oomf's deck excels by telling a single, focused story where the solution is a direct and satisfying answer to the initial problem. This narrative cohesion makes the entire pitch feel logical and inevitable, demonstrating a deep understanding of the customer's journey. To apply this, ensure every slide in your deck reinforces your core narrative, connecting each feature back to the specific pain points you aim to solve.
The pitch masterfully uses specific data for market size and traction to transform ambitious claims into believable projections. By pairing a forward-looking metric like "$100MM in projects" with existing social proof like "10,000+ reviews," they build investor confidence. Validate your own story with hard numbers and third-party data to prove your market exists and your model works.
