This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Optimity effectively frames the problem by using a relatable, high-cost example: Starbucks spending more on employee health than coffee beans. This immediately establishes the financial gravity of the issue for employers. They then pinpoint low engagement, an industry average around 10%, as the core inefficiency, setting the stage for their solution.
Our Tip: Ground your problem in a tangible, shocking financial metric or a relatable analogy to make the pain point visceral for investors.
The pitch clearly presents the "Pocket Health Coach" as the solution, but its real strength is in defining the unique value proposition. They focus on engaging the "middle majority," a specific and often-ignored user segment. This targeted approach makes their solution feel more strategic and less like a generic wellness app.
Our Tip: Define your solution not just by its features, but by the specific, underserved customer segment it uniquely benefits.
Instead of a traditional feature-by-feature comparison, Optimity positions itself against the entire industry's poor performance. They use their 77% participation rate as a stark contrast to the 10% industry average, creating a powerful narrative of differentiation. This strategy cleverly sidesteps naming direct competitors while establishing clear market superiority.
Our Tip: If you have a key metric that is an order of magnitude better than the industry standard, use it to frame your entire competitive advantage.
The traction slide is powerful because it leads with a hard number: a 77% participation rate across over 3,000 users. This metric directly validates their core claim of solving the engagement problem. Mentioning "proven cost savings" and "insurer-backed claims analysis" adds layers of credibility that investors look for.
Our Tip: Showcase a single, standout metric that directly proves you have solved the core problem you introduced earlier in the deck.
Optimity creates a powerful narrative by introducing a clear problem (low engagement) and then using a standout traction metric (77% participation) to prove their solution works. This creates an undeniable chain of logic where the traction slide directly validates the claims made on the problem and solution slides. Structure your deck so each section builds on the last, leading the investor to the logical conclusion that you have found a real solution.
The deck's masterstroke is weaponizing the "77% participation" metric, using it not just for traction but as the core of their competitive differentiation. Instead of a feature-by-feature comparison, they frame their advantage as a massive improvement over the industry standard, making their superiority simple and memorable. Find your single most impressive, verifiable metric and build your entire competitive and value proposition story around it.
