This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Productsup effectively frames the problem by coining the term "Commerce Anarchy," which creates a memorable and relatable villain for their story. They articulate specific pain points like data inconsistency and management complexity, making the problem tangible for investors. This approach immediately establishes the high stakes and widespread nature of the issue they are solving.
Our Tip: Frame the problem as a clear, memorable "villain" and show its costly impact on your target customers to create urgency.
The deck presents a comprehensive Product-to-Consumer (P2C) platform as the clear hero to combat "commerce anarchy." They differentiate by highlighting a first-mover advantage in rich media automation and a no-code interface, which directly addresses usability concerns. This clear problem-solution fit, combined with claims of superior scalability, positions them as a robust and forward-thinking choice.
Our Tip: Clearly connect your solution's key features directly back to the specific pain points you introduced earlier.
Productsup quantifies its opportunity with a total addressable market of $11.4 billion, giving investors a clear sense of the potential scale. They break down the TAM into specific segments like feed management and PIM, demonstrating a granular understanding of their landscape. This data-driven approach validates the market's size and shows the company has done its homework.
Our Tip: Present your TAM not as a single large number but as a bottom-up calculation from specific market segments you can realistically capture.
The deck builds credibility by showcasing impressive traction with over 300 leading customers and strategic partnerships with giants like Google and Amazon. These elements serve as powerful third-party validation, proving market demand and de-risking the investment. Notice that even without specific revenue figures, the combination of customer volume and high-profile partners tells a compelling growth story.
Our Tip: Use logos of well-known customers and partners as social proof to quickly build trust and validate your market position.
Productsup excels by framing its pitch as a clear story with a villain ("commerce anarchy") and a hero (their P2C platform). This narrative structure makes a complex problem instantly understandable and the solution feel inevitable. To apply this, define a clear "enemy" your customers face and position your product as the definitive weapon to defeat it.
The deck masterfully builds investor confidence by layering different forms of proof, from a quantified market opportunity to impressive customer and partner validation. This multi-pronged approach addresses key investor questions about market size, product-market fit, and execution capability before they are even asked. In your deck, use a combination of market data, customer logos, and key metrics to systematically prove your case and reduce perceived risk.
