This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Wunderlist frames the problem not just as a logistical challenge of managing tasks, but as a source of stress and inefficiency in users' lives. This approach is effective because it anchors the problem in a universal, emotional pain point, making the need for a solution feel urgent and relatable to investors. By doing so, they establish a large, addressable market suffering from a problem worth solving.
Our Tip: Frame the problem using both practical and emotional terms to convince investors you are solving a significant, deeply felt user need.
The pitch presents the solution as a simple, cross-platform app, but its core value proposition is product-led organic growth. Wunderlist emphasizes its "seamless user experience" as the primary driver of adoption, directly contrasting it with a reliance on paid marketing. This narrative works because it tells investors the product is so compelling that it markets itself, signaling strong product-market fit and capital efficiency.
Our Tip: Position your solution's core differentiator as a strategic advantage that drives a scalable and defensible business model.
Wunderlist provides concrete evidence of product-market fit with impressive metrics, including over 5 million users and a 50% DAU/MAU ratio. This high engagement ratio is the most critical piece of data, as it proves the product is not just downloaded but has become a daily habit for a large user base. This level of stickiness serves as powerful validation and significantly reduces the perceived risk for an investor.
Our Tip: Showcase user engagement and retention metrics, not just top-line user numbers, to prove your product's long-term value and stickiness.
The deck outlines a straightforward freemium business model, a well-understood and proven strategy for consumer applications. Offering a robust free version builds a large user base, while the premium tier at $4.99 per month creates a clear and scalable monetization path. This model demonstrates to investors how Wunderlist can efficiently convert its massive organic traction into predictable revenue.
Our Tip: For a freemium model, clearly articulate the value proposition of the paid tier to show investors a compelling reason for users to upgrade.
Wunderlist’s pitch is not a collection of facts; it’s a story where each slide builds a case for inevitable, product-led growth. They connect a universal problem to a self-marketing solution, using traction to prove the story is already happening. Build your deck as a cohesive narrative that leads investors to a single, powerful conclusion about your company's trajectory.
The deck systematically eliminates risk by proving the product's strength, with the 50% DAU/MAU ratio as its knockout punch. This metric transforms the investment from a bet on future growth into a bet on an already-validated, sticky product. Use your data to prove your product is not just used, but has become an indispensable habit for your target audience.
