This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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RealtyShares clearly articulates three core problems: high barriers to entry, lack of diversification, and market inefficiencies. This approach works because it frames the problem from the investor's perspective, focusing on tangible financial pain points like high capital requirements and suboptimal returns. By addressing both access and performance issues, they broaden their appeal to a wider range of accredited investors.
Our Tip: Frame the problem around the customer's pain, not your company's journey, to create an immediate emotional and logical connection with investors.
The solution directly mirrors the stated problems by offering a "low-fee, low-correlation investment vehicle" that enables diversification and quick capital commitment. They differentiate their value proposition with three clear pillars: low fees, broad diversification, and low correlation to public markets. This direct mapping of solution-to-problem demonstrates a strong understanding of the market's needs and provides a clear, compelling investment thesis.
Our Tip: Ensure your solution slide is a direct answer to your problem slide, using parallel language to show a clear cause-and-effect relationship.
RealtyShares validates its market by highlighting impressive metrics like funding over $800 million in properties and engaging over 25,000 accredited investors. This strategy is effective because it uses concrete numbers to prove market demand and platform adoption, moving beyond theoretical market sizing. Investors see this as de-risking the market opportunity, proving a real appetite for the solution exists.
Our Tip: Validate your market with traction metrics and user engagement data, not just top-down market size numbers, to prove real-world demand.
The deck showcases powerful traction with specific, multi-dimensional metrics: 350+ deals completed, $170 million in capital funded, and $32 million in venture funding. This trifecta of operational velocity, investor engagement, and institutional validation serves as undeniable social proof. Notice that combining deal flow with both user and VC funding creates a comprehensive picture of a business that is firing on all cylinders.
Our Tip: Present traction as a multi-faceted story, combining product usage, revenue, and fundraising milestones to build overwhelming credibility.
RealtyShares masterfully connects every slide, creating a logical story that flows from a clear investor problem to a direct solution, and is then validated by undeniable traction. This narrative structure makes the investment thesis incredibly persuasive and easy to follow. Ensure your problem slide sets up a pain point that your solution slide explicitly solves, then use your traction slide to prove customers are adopting that solution.
The deck consistently uses a combination of metrics—operational velocity (350+ deals), user adoption ($170M funded), and institutional validation ($32M VC funding)—to prove its claims. This strategy moves beyond simple proclamations by offering concrete, multi-faceted evidence that de-risks the investment for potential backers. Instead of relying on a single vanity metric, showcase a blend of product, user, and financial data to build a comprehensive case for your momentum.
