This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
Results on Air effectively frames the problem by focusing on three core pain points for the television industry: inefficient tracking, a lack of actionable insights, and high costs. This approach immediately establishes the business case by targeting clear, quantifiable industry challenges. By connecting these issues, they create a narrative that traditional analytics are not just ineffective but also financially draining.
Our Tip: Frame the problem around tangible business pains like wasted money or missed revenue to make the need for your solution urgent and undeniable.
The deck presents a clear solution by integrating with Mixpanel, which grounds their technical approach in a familiar and credible platform. They powerfully articulate their value proposition with specific, high-impact outcomes: a 10x return on investment, 80% cost reduction, and a 75% increase in sales. This shifts the focus from features to undeniable financial benefits, directly addressing the problems previously outlined.
Our Tip: Translate your solution’s features into quantifiable outcomes like cost savings or revenue growth to prove its value immediately.
Results on Air presents compelling traction that serves as powerful validation for their entire business case. The combination of a $200K ARR with a staggering 40% monthly growth rate signals strong product-market fit and rapid adoption. These hard metrics, paired with client outcomes like a 10x ROI, build immense credibility and reduce perceived investment risk.
Our Tip: Showcase a growth story by combining revenue milestones with a velocity metric, like month-over-month growth, to demonstrate momentum.
The company smartly positions itself against generic analytics providers by carving out a specific niche in the TV industry. They differentiate not just on focus but on performance, using their superior ROI and cost-effectiveness as a competitive moat. This strategy reframes the conversation from a feature comparison to a clear business decision based on financial outcomes.
Our Tip: Position your company against the competition based on the value you deliver, not just the features you offer.
Results on Air excels by converting every feature into a clear financial outcome, like a 10x ROI or 80% cost reduction. This strategy works because it shifts the conversation from what your product does to the tangible value it delivers in money saved or earned. Apply this lesson by quantifying your value proposition with hard-hitting metrics that directly solve your customer's biggest financial pains.
The deck builds a powerful narrative by connecting a clear problem to a specific solution, then validating the entire story with impressive traction. This creates a logical flow where each slide reinforces the last, making the business case feel inevitable and proven. Structure your own deck as a cohesive story where traction serves as the undeniable evidence that your solution works.
