This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Sano effectively frames the problem around the significant delays and inefficiencies in clinical trial recruitment, a pain point investors immediately recognize as costly. They articulate three distinct pain points, from finding the right patients to data access, which broadens the scope of their addressable problem. This approach successfully positions their future solution not as a minor improvement but as a necessary overhaul of a broken system.
Our Tip: Define the problem using industry-wide pain points that have clear financial consequences to immediately establish the value of a potential solution.
Sano presents its platform as a unified system, directly addressing the previously mentioned pain points of fragmentation. They clearly state their value proposition by highlighting the connection between patients, biobanks, and pharma, which serves as a powerful differentiator. The inclusion of high user satisfaction (83% recommendation rate) provides early validation that the solution is not just theoretical but actively valued by its users.
Our Tip: Connect every feature of your solution directly back to a specific pain point you introduced, then validate its effectiveness with a key satisfaction metric.
The traction slide is compelling because it leads with a hard financial metric: doubling revenue every six months. They reinforce this growth by showing scale with impressive social proof, such as impacting over 1.1 million people and powering 20+ research programs. This combination of financial momentum and real-world impact serves as powerful validation that their model works and is scalable.
Our Tip: Showcase traction by pairing a top-line revenue or user growth metric with a social proof metric that demonstrates the real-world impact of your product.
Sano presents a clear and confident ask of $11 million, which is well-justified by their specific use-of-funds breakdown. By linking the capital to concrete goals like tripling revenue and market expansion, they show investors exactly how their money will fuel growth. Mentioning the preparation for a Series B round signals long-term vision and ambition, which is exactly what venture investors are looking for.
Our Tip: Justify your funding ask by detailing exactly how the capital will be used to achieve specific, measurable milestones that increase the company's value.
Sano’s deck tells a single, compelling story where each slide logically builds on the last, making the investment feel inevitable. They connect a clear problem to a direct solution, validate it with traction, and then link their funding ask to scaling that proven success. Structure your own deck as a similar evidence-based argument to guide investors from the problem straight to a confident "yes."
Sano builds immense credibility by grounding every major claim in specific numbers, from the 83% user recommendation rate to revenue doubling every six months. This strategy replaces vague assertions with undeniable proof, which is exactly what investors need to see to justify their risk. Audit your own deck and replace qualitative statements like "strong growth" with the hard data that proves it.
