This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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So-sure effectively frames the problem around a universal feeling of distrust in the insurance industry, a pain point that resonates with a broad audience. They avoid industry jargon, focusing instead on relatable issues like complex claims and hidden fees to build an emotional connection with the investor. This strategy works because it immediately establishes the “why” behind their venture, making the subsequent solution feel necessary and urgent.
Our Tip: Frame the problem using emotion and relatable language to make investors feel the customer's pain before you present the solution.
The pitch deck clearly presents a digital platform as the solution, but the real genius is in the “money-back guarantee” value proposition. This feature directly counters the core problem of distrust and cleverly aligns the company's interests with the customer's. By positioning themselves as a modern, tech-savvy alternative, they create a clear differentiation from incumbent, traditional insurers.
Our Tip: Ensure your core value proposition is a direct and memorable antidote to the primary pain point you have established.
So-sure presents compelling evidence of product-market fit with an $80,000 annualized revenue and a remarkable 9% week-over-week growth rate. The high Net Promoter Score (NPS) of 79 serves as powerful social proof, validating their claim of high customer satisfaction and trust. Including a partnership with a reputable name like Munich RE adds a layer of industry credibility that investors are looking for to de-risk the investment.
Our Tip: Showcase a mix of quantitative growth metrics and qualitative social proof to build a comprehensive and convincing case for your traction.
The team slide is a major asset, showcasing a balanced group with deep, relevant experience across insurance, technology, product, and marketing. Highlighting specific years of experience for each key member—like the CEO's 10 years in insurance and the CTO's 20 years in development—builds immediate credibility. This composition directly addresses the key execution risks an investor would identify in an insurtech startup.
Our Tip: Present your team not just as a list of names but as a purpose-built unit whose collective experience directly mitigates the primary risks of your business.
So-sure masterfully weaves the theme of “restoring trust” through every section, from the problem of industry distrust to the solution's money-back guarantee. This creates a cohesive and memorable story that is easy for investors to buy into. To apply this, define your core narrative and ensure every slide, metric, and team bio directly supports that central theme.
The deck methodically dismantles investor risk by presenting a credible team for execution, strong traction to prove market fit, and a key partnership to validate industry standing. This proactive approach builds significant investor confidence before the ask. Audit your own deck by identifying the top risks in your venture and dedicate specific slides or data points to directly neutralizing each one.
