This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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StackCommerce effectively frames the problem by focusing on a core struggle for brands: monetizing content. They articulate a clear pain point around the disconnect between traditional advertising and genuine customer engagement. This approach immediately establishes the business need and resonates with investors who understand the challenges in digital media.
Our Tip: Frame the problem from the customer's perspective, using relatable language to create an emotional connection that makes the need for a solution feel urgent.
The deck presents a "Commerce-as-a-Service" platform as the direct answer to the monetization problem, which is a strong solution-problem fit. Their value proposition is powerfully demonstrated with a specific, quantifiable outcome: 10% revenue generation within three months. This use of a hard metric makes the solution's value tangible and immediately credible to investors.
Our Tip: Quantify your value proposition with a single, powerful metric that proves your solution delivers tangible results.
StackCommerce avoids vague market statements by presenting a detailed, bottom-up market sizing across nine distinct sectors like Lifestyle ($1.36B) and Business ($1.30B). This slide serves as validation that they have done their homework and are targeting a massive, addressable opportunity. The specificity builds confidence that their go-to-market strategy is grounded in real data.
Our Tip: Present your market size with a bottom-up analysis, showing specific segments to prove you have a credible plan to capture a large opportunity.
The traction slide is compelling because it leads with hard numbers: $375K in revenue and 15,000 customers. This immediately answers the investor's primary question: "Is this working?". By highlighting these key metrics, StackCommerce provides concrete social proof that their model is not just a theory but a revenue-generating engine.
Our Tip: Lead your traction slide with your two or three most impressive metrics, such as revenue or user growth, to immediately establish momentum and credibility.
StackCommerce's deck succeeds by replacing vague claims with hard data at every turn, from revenue impact to market size. This approach transforms abstract concepts into tangible proof points that investors can immediately grasp and trust. Audit your own deck and replace adjectives like "large" or "fast" with specific numbers to make your story undeniable.
The deck tells a simple, powerful story: content monetization is broken, and their "Commerce-as-a-Service" platform is the fix. This clear narrative arc makes the business easy to understand and demonstrates a strong product-market fit. Ensure your first few slides establish a clear, relatable problem and position your solution as the direct and obvious answer.
