This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Stitch immediately frames the problem around the universal feeling of loneliness, creating an instant emotional connection with the audience. They validate the scale of this issue by citing that 35% of the population is affected, making the problem feel both personal and massive. This approach effectively positions existing dating sites as inadequate solutions, highlighting a clear gap in the market.
Our Tip: Frame the problem using a relatable human emotion and support it with a single, powerful statistic to establish both emotional resonance and market scale.
The pitch deck presents the solution not as another dating app, but as a community platform for companionship, directly addressing the stated problem of loneliness. Stitch's value proposition is crystal clear: it offers meaningful relationships for a demographic often overlooked by competitors. This differentiation is powerful because it carves out a distinct niche rather than competing head-on with established dating services.
Our Tip: Clearly define your solution by what it is not, which helps investors immediately understand your unique position in a crowded market.
Stitch effectively presents a massive market opportunity by connecting the widespread problem of loneliness to a demographic that holds 70% of all wealth. They validate this opportunity with a compelling 2X growth rate, showing investors that the demand is real and they are already capturing it. This combination of a large addressable market and early validation is exactly what investors look for.
Our Tip: Combine a top-down market size, representing the total potential, with bottom-up validation, showing your actual growth, to make the opportunity feel both huge and attainable.
The traction slide provides concrete proof of concept by showing user growth from 0 to 4,000, demonstrating product-market fit. Notice that they include a critical efficiency metric: a cost of acquisition that is half the industry standard. This serves as powerful validation, telling investors not only that the company can grow, but that it can do so efficiently and sustainably.
Our Tip: Pair your top-line growth metric with a key efficiency metric to show investors both momentum and a smart, scalable business model.
Stitch masterfully weaves a single story from problem to traction, where each slide logically builds on the last. This narrative consistency makes the investment thesis feel inevitable and reduces the cognitive load on investors, allowing them to easily follow your logic. Ensure your problem, solution, market, and traction slides all point to the same core insight instead of feeling like separate, disconnected points.
Notice how Stitch consistently pairs a huge market opportunity with a specific, grounded metric of their ability to execute. This strategy works because it satisfies both of an investor's core needs: the dream of a massive return and the evidence that you can deliver it. On every key slide, anchor your big, forward-looking claims with a concrete data point that proves you are already making it a reality.
