This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
The Pill Club effectively frames the problem around tangible frustrations like long pharmacy waits and the stigma of buying contraceptives, creating an immediate emotional connection. This approach validates the market need by focusing on universal pain points rather than abstract market data. Notice that they articulate issues of access, convenience, and medication management, which directly sets up their solution.
Our Tip: Frame the problem around relatable, emotional pain points to make investors feel the urgency and scale of the issue.
The company presents a clear, three-part solution: mail-order delivery, a two-minute signup, and ongoing SMS support. Their value proposition is powerfully centered on convenience and a high 97.2% retention rate, which directly addresses the previously stated pain points. This demonstrates a strong problem-solution fit by showing not just what they do, but that customers love it enough to stay.
Our Tip: Clearly connect your solution's features to the specific problems you have outlined and use one key metric to prove its effectiveness.
The deck leads with impressive, hard metrics to build immediate credibility, highlighting a $30K MRR and a remarkable 97.2% monthly retention rate. They quantify momentum with a 10% weekly user growth, showing investors a clear trajectory of success. This combination of revenue, retention, and growth serves as powerful validation that their model is working and resonating with the market.
Our Tip: Showcase a trifecta of metrics—revenue, retention, and growth—to build a comprehensive and undeniable case for your company's momentum.
The Pill Club presents a well-rounded team with expertise spanning medicine, law, pharmacy operations, engineering, and marketing. Highlighting team members from major companies like LinkedIn and Google builds instant credibility and signals a high potential for execution. This slide effectively tells investors that the right people are in place to tackle both the medical and growth challenges of the business.
Our Tip: Showcase team members whose specific past experiences at recognizable companies directly map to the core challenges your business will face.
The Pill Club builds a powerful narrative by framing a relatable problem, presenting a direct solution, and validating it with a single, powerful metric. This creates a logical chain that makes their success feel inevitable to investors. In your deck, ensure your solution directly solves the pain points you outlined, and use your best metric to prove customers love it.
The deck consistently uses hard data—$30K MRR, 97.2% retention, and 10% weekly growth—to build credibility and demonstrate momentum. This strategy replaces vague promises with concrete proof, which is exactly what investors want to see. Identify your "trifecta" of metrics (revenue, retention, and growth) and lead with them to build a compelling, data-driven case for your business.
