This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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TopHatch effectively frames the problem by focusing on the high costs and usability gaps in existing design tools. They connect with the audience by highlighting the pain points designers face in a competitive market. This approach immediately establishes the need for a better, more accessible solution.
Our Tip: Ground your problem slide in relatable, industry-specific pain points to make the market need feel urgent and undeniable to investors.
The pitch presents "Concepts" as a clear and direct solution, using a freemium model to address the cost barrier mentioned in the problem slide. Their value proposition is powerfully communicated through their status as the "top-rated creative app" with a 4.7 rating, which serves as immediate validation. The mention of a "next-generation engine" effectively signals technical differentiation without getting lost in jargon.
Our Tip: Clearly link your solution's features back to the specific problems you outlined and use a single, powerful data point to anchor your value proposition.
TopHatch presents a proven and scalable freemium business model, which is easy for investors to understand. The key metric here is the impressive 12% conversion rate from free to paid users, which validates the model's effectiveness. This number demonstrates not just user interest but a strong willingness to pay for premium features.
Our Tip: Showcase one key conversion or unit economic metric that proves your business model is not just a plan, but a revenue-generating engine.
The traction slide is compelling because it uses specific, concrete numbers to demonstrate momentum. Metrics like 55,000 monthly creative professionals and $200,000 in sales over 12 months provide tangible proof of product-market fit. This data transforms their claims from projections into historical facts, significantly de-risking the investment.
Our Tip: Prioritize revenue and user growth metrics on your traction slide to give investors concrete evidence that your business is already succeeding.
TopHatch’s strength lies in using hard numbers, like its 12% freemium conversion rate, to validate its business model and traction. This transforms abstract claims into concrete, undeniable proof for investors. To apply this, replace vague statements in your deck with specific, powerful metrics that prove your model works and your business is growing.
The pitch deck succeeds by creating a tight narrative where the solution directly answers the specific problems outlined at the start. This logical thread makes the entire presentation more compelling and easier for investors to digest. Ensure your deck tells a single, focused story that connects every slide back to the core problem you are solving for your customer.
