This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Twine frames the problem around the growing demand for audio-visual content, which effectively establishes a large, relatable market need. They validate this by connecting it to the significant content marketing spend of SMEs. This approach shows investors a clear pain point within a massive, expanding market.
Our Tip: Ground your market-level problem with a specific, relatable user story to create an emotional connection with investors.
The pitch presents a straightforward marketplace solution that directly addresses the core problem of finding creative talent. By highlighting trust-building features like user ratings and project milestones, they build a strong value proposition around efficiency and reliability. This clarity helps investors immediately grasp how the product creates value.
Our Tip: Clearly show how your solution works with a simple 3-step visual or a product screenshot to make it instantly understandable.
Twine impresses by presenting a massive £400 billion top-down market size, which signals huge upside potential to investors. They smartly pair this with a bottom-up validation point: the 25% annual growth of the creative freelance sector. This combination of scale and momentum is exactly what investors look for.
Our Tip: Combine a large top-down market size with a specific, credible bottom-up calculation to show both massive potential and a realistic entry point.
The go-to-market strategy is exceptionally strong because it is specific, scalable, and validated with data. They detail an organic growth engine using search and content marketing, supported by impressive figures like 2 million monthly searches and 41,000 localized landing pages. This demonstrates a sophisticated understanding of customer acquisition that goes far beyond generic marketing plans.
Our Tip: Present a go-to-market strategy that shows a clear, scalable, and repeatable process for acquiring your target customers.
Twine consistently backs up big claims with specific, verifiable data, turning abstract potential into tangible proof. They don't just claim a large market; they validate it with growth rates and a data-driven go-to-market plan. Apply this by replacing every generic statement in your deck with a hard number, a specific process, or a validated example to build investor trust.
The pitch deck excels by telling a seamless story where each section logically supports the next, making the investment case feel inevitable. The solution directly solves the stated problem, and the go-to-market strategy proves the market size is attainable. Ensure your deck flows like a logical argument, with each slide answering a question raised by the previous one to create a powerful narrative.
