This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Urjakart effectively frames the core issue as a “fragmented” market, a classic setup that immediately signals a large, inefficient space ripe for a platform solution. This approach positions them for a massive opportunity by focusing on a systemic problem rather than a niche pain point. The choice of words showcases a clear understanding of supply chain inefficiencies in the construction and home improvement sectors.
Our Tip: Clearly define the costly consequences of the market problem you identify to create a strong sense of urgency for investors.
Urjakart’s solution directly mirrors the problem by proposing an “organized supply chain” via a digital platform. The value proposition is exceptionally clear: they consolidate a disjointed market to offer reliability and efficiency. This one-to-one mapping of problem to solution creates a compelling and easy-to-follow narrative for investors.
Our Tip: Demonstrate your solution with a simple “how it works” diagram or a three-step process to make it tangible and easy to grasp in seconds.
Urjakart effectively anchors its pitch with a massive $50 billion target market, a figure essential for capturing venture capital interest. They wisely narrow their focus to a specific beachhead market of contractors and SMEs, demonstrating a clear entry strategy. Mentioning their $1 million GMV provides early validation that they can successfully capture a piece of this large pie.
Our Tip: Use both a top-down (Total Addressable Market) and bottom-up (Serviceable Obtainable Market) analysis to show the scale of the opportunity and the realism of your plan.
Highlighting a 32% month-over-month growth in GMV is the strongest element of the pitch, as this metric powerfully demonstrates product-market fit and execution capability. This single data point is more persuasive than paragraphs of text because it provides concrete proof of momentum. This growth serves as critical validation for their business model and go-to-market assumptions, reducing perceived risk for investors.
Our Tip: Display your single most impressive traction metric prominently on its own slide, often visualized in a chart, to maximize its impact.
Urjakart’s pitch succeeds by presenting a story that is incredibly easy to follow: a fragmented market is fixed by a central platform. This direct problem-solution mirroring builds immediate investor confidence in your strategic thinking. Ensure your core problem statement and value proposition are two sides of the same coin to create a powerful, memorable hook.
While the narrative sets the stage, Urjakart’s traction metrics—especially its 32% month-over-month growth—provide the undeniable proof of execution. Hard data transforms your claims from ambitious promises into validated achievements, dramatically de-risking the investment. Identify your single most compelling metric and make it the hero of your traction slide to prove your business has momentum.
