This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Wealthsimple effectively identifies a lucrative yet underserved niche: high-earning young professionals aged 25-45. The deck frames the problem around inaccessibility, showing that traditional advisors ignore this demographic due to lower initial asset levels. This approach immediately establishes a clear, relatable pain point for a specific and valuable customer segment.
Our Tip: Frame the problem not just as a market gap but as a tangible frustration experienced by a specific, valuable customer persona.
The solution is presented as a simple, low-cost investment platform directly tailored to the target demographic's needs. Its value proposition is built on transparency and ease of use, directly countering the complexity and high barriers of traditional finance. This creates a strong problem-solution fit that investors can immediately grasp.
Our Tip: Clearly connect your solution's core features back to the specific pain points you established to demonstrate an undeniable value proposition.
Wealthsimple defines its target market with precision, focusing on professionals in the top income decile. This specificity is compelling because it signals a deep understanding of their ideal customer, even without explicit market size numbers. The choice of a high-income group implies a high customer lifetime value, a key positive signal for investors.
Our Tip: Define your target market with demographic and psychographic precision to prove you know exactly who you are selling to and why they will buy.
The go-to-market strategy is a well-rounded, three-pronged attack combining content, referrals, and partnerships. This multi-channel approach shows investors a scalable plan that does not rely on a single source for customer acquisition. Mentioning partnerships with law firms and universities adds credibility and demonstrates a clear path to reaching their target audience efficiently.
Our Tip: Present a multi-channel go-to-market strategy that balances scalable organic growth with targeted, high-trust partnership channels.
Wealthsimple’s masterstroke is targeting high-earning young professionals, a niche with clear pain points and a high lifetime value. This specificity proves a deep market understanding, making the business case far more compelling than a generic market claim. Define a precise customer persona and build your entire narrative around solving their specific, tangible problems.
The deck tells one simple story where each section logically builds on the last, from the specific problem to the tailored solution and targeted go-to-market plan. This creates a powerful, easy-to-follow narrative that leaves little room for investor doubt about the business’s viability. Ensure your deck connects every dot for investors, showing exactly how your solution solves the stated problem for your target market.
