This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Gluwa frames the problem on a massive scale, stating that traditional banks do not serve some large industries. This strategy effectively signals a significant market opportunity right from the start. The deck, however, misses the chance to make this pain point concrete, as it fails to name the specific industries or quantify the financial exclusion they face.
Our Tip: Anchor a large-scale problem with a specific customer story or a key statistic to make the pain point feel both massive and tangible.
The deck positions the company as the definitive solution for industries ignored by banks, a message powerfully captured by the tagline "We DO". This creates a memorable and confident value proposition focused on commitment and service. The presentation lacks crucial details on the actual products, making it difficult for an investor to grasp how the company technically or operationally delivers on this promise.
Our Tip: Move beyond a high-level promise by clearly detailing your core product or service and visually demonstrating how it solves the customer's problem.
Gluwa presents a clear and simple business model based on transaction and payment fees. The specificity of the fee structure, with a maximum of 0.1% and $3 per transaction plus a 5% payment fee, allows investors to immediately model potential revenue. The 5% payment fee is notably high and requires justification to prove it is viable and competitive within their target industries.
Our Tip: When presenting your pricing, justify any numbers that seem high by benchmarking them against the value created or the cost of alternatives for your customer.
The pitch deck identifies the key leadership roles, including a CEO, CTO, and COO, which shows investors that the foundational executive team is established. However, it critically fails to provide any background, past accomplishments, or relevant industry experience for these individuals. This omission undermines credibility, as investors are ultimately betting on the team's unique ability to solve the stated problem.
Our Tip: For each core team member, showcase one to two past achievements that directly validate their expertise for the role they hold in your venture.
Gluwa excels at presenting a big, ambitious vision but falls short by not substantiating its claims with tangible evidence. Your deck must ground its promises in reality by detailing your product, team expertise, and specific customer pain points. Without this foundation, investors will see your vision as a story, not an investment opportunity.
The deck’s specific fee structure is undermined by vague descriptions of the team and target market, creating an inconsistent narrative. Apply the same level of detail to every section of your pitch, from your business model to your team’s qualifications. This consistency demonstrates a command of your business and assures investors that your plan is thoroughly vetted.
