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3 Failed Startups from Belgium & the Reasons Behind

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The Postlight Podcast is your weekly source for answers to tough leadership questions, and candid conversations on tech, business, ethics and culture. New episodes on Tuesdays, wherever you get podcasts.

Countless startups are being launched every day in Belgium.

Many fail because they did not learn from the success of other companies who've managed to rise above.

We just published this list of 3 failed startups from Belgium with analyses on why they shut down, and interviews with their founders.


3 Failed Startups Founded in Belgium

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The Postlight Podcast is your weekly source for answers to tough leadership questions, and candid conversations on tech, business, ethics and culture. New episodes on Tuesdays, wherever you get podcasts.

Take Eat Easy

Take Eat Easy

TakeEatEasy enabled restaurants to provide a reliable delivery service for their customers. Their margins were insufficient and closed doors after 3 years.

Details of the startup:

  • Founders:

    Adrien Roose, Chloé Roose, Jean-Christophe Libbrecht, Karim Slaoui

  • Country:

    Belgium

  • Industry:

    Food & Beverage

  • Started in:

    2013

  • Closed in:

    2016

  • Nº of employees:

    100-250

  • Funding Amount:

    $10M-$50M

  • Specific cause of failure:

    Competition

You can read more about their failure here.

Hello Tyro

Hello Tyro

Pierre co-founded Hello Tyro, a platform matching students with internship opportunities in Belgian startups. They raised €250k and reached €4k MRR at their top but didn't find Product-Market Fit. They ran out of cash and filed for bankruptcy in 2020.

Details of the startup:

  • Founder:

    Pierre Tillement

  • Country:

    Belgium

  • Industry:

    Software & Hardware

  • Started in:

    2017

  • Closed in:

    2020

  • Funding Amount:

    $100K-$500K

  • Specific cause of failure:

    No Market Need

You can read more about their failure here.

Reality Hunt

Reality Hunt

Toby founded two projects that gave him lots of valuable lessons for his current Startup Mill projects. They were RealityHunt and "I Voted Remain". He learned to build a simple landing page before committing to building it and to build processes that simplify your way of working.

Details of the startup:

  • Founder:

    Toby Allen

  • Country:

    Belgium

  • Industry:

    Software & Hardware

  • Started in:

    2016

  • Closed in:

    2017

  • Funding Amount:

    $0

  • Specific cause of failure:

    No Market Need

You can read more about their failure here.

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