Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!)

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Take Eat Easy

Restaurants delivered to your door

General Information
Category
Food and Beverage
Country
Belgium
Started
In 2013
Business Failure
Business Outcome
Bankruptcy
Closed
By 2016
Cause of Failure
Competition
Founders & Employees
Number of Founders
Four
Name of Founders
Adrien Roose, Chloé Roose, Jean-Christophe Libbrecht, Karim Slaoui
Number of Employees
Between 101 And 250
Funding
Number of Funding Rounds
3
Total Funding Amount
€16.4M
Number of Investors
5
Description

TakeEatEasy came into the on-demand food market with the purpose of enabling quality restaurants to provide a reliable delivery service for their customers. Their job was to align supply and demand in time and space by automatic optimization and dispatching of orders to couriers and restaurants. TakeEatEasy provided a deep integration in restaurant operations thanks to their app which customers to order dishes online, change prep time order and cancel orders. The TakeEatEasy app connected customers with reputable restaurants and delivered meals to the customer’s doorstep under one hour.

Cause of Failure

One of the main problems that TakeEatEasy, as many other startups in the sector, experienced was related to capital and profit. For one, the food delivery business is especially cash demanding. The contribution margin they were able to make was not high enough to cover the fixed operational costs and the company was not able to raise a third round of funding that would have added up to the existing capital and push them till the break-even point. After signing a financing term sheet with a French state-owned logistics group, their board rejected the deal and withdrawn their offer leaving the company without a backup plan.

The competition was another factor as they were up against direct competitors of the likes of Deliveroo, UberEATS and Delivery Hero’s Foodora. In addition to that, one of their main investors ended up acquiring and aggressively investing in a direct competitor. Rocket Internet, who was the main competitor to TakeEatEasy, also invested in Delivery Hero’s Foodora. Rocket internet now owned two direct competitors to TakeEatEasy, which didn’t leave space for a balanced competition. The company tried sourcing for investors but the competitive market failed them and VCs turned them down.

Go on Reading

Crowdmix

Music streaming and sharing platform

Music
Acquired
£14M
Mismanagement of Funds
Music
United Kingdom
In 2013
By 2016
Two
Between 101 And 250
Between 10M 50M
Mismanagement of Funds
Acquired
MySpace

Social network based on personal user pages

Social Media
Still Active
$37.8M
Multiple Reasons
Social Media
United States
In 2003
Active
Seven
Between 251 And 500
Between 10M 50M
Multiple Reasons
Still Active
Seven Dreamers Laboratories

Robot that washes, dries and irons clothes

Software and Hardware
Bankruptcy
$95M
Poor Product
Software and Hardware
Japan
In 2014
By 2019
One
Between 101 And 250
More Than 50M
Poor Product
Bankruptcy
Vine

Platform to share short looping video clips

Social Media
Shut Down
No Data
Multiple Reasons
Social Media
United States
In 2012
By 2017
Three
Between 51 And 100
No Data
Multiple Reasons
Shut Down
Sip

Daily tappable tech news and stories

Education
Shut Down
Nothing
Multiple Reasons
Education
United States
In 2018
By 2019
Three
Between 1 And 10
Nothing
Multiple Reasons
Shut Down
CircleBack Lending

A P2P marketplace for online lending

Finances
Shut Down
$12M
Bad Business Model
Finances
United States
In 2012
By 2016
Two
Between 11 And 50
Between 10M 50M
Bad Business Model
Shut Down
This is Brought to You by:
NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.