Alikolo failure

Alikolo

Online marketplace organization

Description

Alikolo was an eMarketplace organization started in 2014, in Indonesia. The organization's goal was to address purchasers' issues from an online stage. Alikolo’s model was such that sellers could list their product in the e-marketplace and buyers could access the sites to make their purchases. Alikolo would then ensure that the items purchased from the online stage would be delivered to their remote destinations. Initially, they incentivized the delivery by offering free shipping but when the shipping promotion stopped, their sales dropped significantly.

Stats

Category
e-Commerce
Country
Indonesia
Started
In 2014
Closed
By 2015
Number of Founders
One
Name of Founders
Danny Taniwan
Number of Employees
Between 1 And 10
Number of Funding Rounds
1
Total Funding Amount
$100K
Number of Investors
1
Precise Cause of Failure
Lack of Experience
Business Outcome
Shut Down

Cause of Failure

As a matter of first importance, the author, Taniwan did not have a clear vision of the quality of the organization in connection to its rivals and that might be because its eMarketplace idea lacked uniqueness. This is highlighted by Taniwan inability to give a reason for which a customer should purchase at Alikolo specifically instead of purchasing from their rivals.

One of the significant slip-ups that Alikolo made was to offer the greater part of the organization’s stake to speculators. This put the founder as a minority investor and limited its involvement and influence in some aspects of the business. This kind of business structure, where the CEO becomes a minority investor frightened off other potential speculators and therefore, Alikolo failed to secure a second round of financing. This eventually prompted absence of adequate assets that could have been used to scale up the organization and assemble an aggressive and more successful platform. Ultimately, the major obstacles that Alikolo faced were internal since it had its leadership lacked experience in both designing and running an organization.

Go on Reading

Other Startups

Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

Subscribe to Our Newsletter!

Receive our weekly newsletters with the latest startup-related articles and interviews.

Alikolo

Online marketplace organization

General Information
Category
e-Commerce
Country
Indonesia
Started
In 2014
Business Failure
Business Outcome
Shut Down
Closed
By 2015
Cause of Failure
Lack of Experience
Founders & Employees
Number of Founders
One
Name of Founders
Danny Taniwan
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
1
Total Funding Amount
$100K
Number of Investors
1
Description

Alikolo was an eMarketplace organization started in 2014, in Indonesia. The organization's goal was to address purchasers' issues from an online stage. Alikolo’s model was such that sellers could list their product in the e-marketplace and buyers could access the sites to make their purchases. Alikolo would then ensure that the items purchased from the online stage would be delivered to their remote destinations. Initially, they incentivized the delivery by offering free shipping but when the shipping promotion stopped, their sales dropped significantly.

Cause of Failure

As a matter of first importance, the author, Taniwan did not have a clear vision of the quality of the organization in connection to its rivals and that might be because its eMarketplace idea lacked uniqueness. This is highlighted by Taniwan inability to give a reason for which a customer should purchase at Alikolo specifically instead of purchasing from their rivals.

One of the significant slip-ups that Alikolo made was to offer the greater part of the organization’s stake to speculators. This put the founder as a minority investor and limited its involvement and influence in some aspects of the business. This kind of business structure, where the CEO becomes a minority investor frightened off other potential speculators and therefore, Alikolo failed to secure a second round of financing. This eventually prompted absence of adequate assets that could have been used to scale up the organization and assemble an aggressive and more successful platform. Ultimately, the major obstacles that Alikolo faced were internal since it had its leadership lacked experience in both designing and running an organization.

Go on Reading

SellanApp

Connected creatives with app developers

Finances
Bankruptcy
$961.1K
Failure To Pivot
Finances
The Netherlands
In 2012
By 2015
Two
Between 1 And 10
Less Than 1M
Failure To Pivot
Bankruptcy
Dinner Lab

Membership-based social dining experiment

Food and Beverage
Shut Down
$9.1M
Bad Business Model
Food and Beverage
United States
In 2011
By 2016
Three
Between 11 And 50
Between 1M 10M
Bad Business Model
Shut Down
Totsy

E-commerce selling prenatal care products

e-Commerce
Shut Down
$29.5M
Poor Product
e-Commerce
United States
In 2009
By 2013
Two
Between 51 And 100
Between 10M 50M
Poor Product
Shut Down
Wantful

Online gift-giving service

e-Commerce
Shut Down
$5.5M
Competition
e-Commerce
United States
In 2011
By 2013
One
More Than 10000
Between 1M 10M
Competition
Shut Down
Admazely

Easy-to-setup retargeting for web shops

Marketing
Bankruptcy
$600K
Lack of Funds
Marketing
Denmark
In 2011
By 2013
Four
Between 1 And 10
Less Than 1M
Lack of Funds
Bankruptcy
SchoolGennie

Provide data to schools about their pain points

Education
Shut Down
-
Lack of Experience
Education
India
In 2013
By 2014
Two
Between 1 And 10
Nothing
Lack of Experience
Shut Down