Appiterate failure

Appiterate

Mobile marketing automation platform

Description

Appiterate was a mobile marketing company, which specializes in creating “precise and targeted” user experience based on the user’s previous activity on both applications and websites. Appiterate delivered a lot of personalized notifications on its campaigns each month, roughly around 100 million targeted and specific notifications for various platforms of different e-commerce sites. This target-specific campaign technique by Appiterate landed some huge scores for those e-commerce sites who reportedly had a whopping 300% increase in their total revenue.

Stats

Category
Marketing
Country
United States
Started
In 2013
Closed
By 2015
Number of Founders
Four
Name of Founders
Anuj Bhargava, Mayank Kumar, Tanuj Mendiratta, Varun Sharma
Number of Employees
Between 1 And 10
Number of Funding Rounds
1
Total Funding Amount
$500K
Number of Investors
3
Precise Cause of Failure
Acquisition Flu
Business Outcome
Acquired

Cause of Failure

Appiterate didn’t technically fail but was rather acquired by Flipkart. Flipkart is India’s largest e-commerce company. The company has been serving their customers mainly on their online website, Flipkart.com, but things started to change when Flipkart saw how lucrative mobile phone apps were becoming. For over the last few years, the company noticed that their overall traffic mostly came from smartphones and tablets. The only logical move for the company to maximize their profits was to move on and develop a mobile phone-based application for their e-commerce website.

This is where Appiterate comes in. The startup vast experience working with e-commerce sites made them the perfect candidate for Flipkart’s acquisition. Appiterate services were deemed perfect for Flipkart’s goal to expand their sales by moving on with the trends and focusing more on developing a mobile-based campaign strategy for the growing Indian market and the deal went through in 2015.

Go on Reading

Other Startups

Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

Subscribe to Our Newsletter!

Receive our weekly newsletters with the latest startup-related articles and interviews.

Appiterate

Mobile marketing automation platform

General Information
Category
Marketing
Country
United States
Started
In 2013
Business Failure
Business Outcome
Acquired
Closed
By 2015
Cause of Failure
Acquisition Flu
Founders & Employees
Number of Founders
Four
Name of Founders
Anuj Bhargava, Mayank Kumar, Tanuj Mendiratta, Varun Sharma
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
1
Total Funding Amount
$500K
Number of Investors
3
Description

Appiterate was a mobile marketing company, which specializes in creating “precise and targeted” user experience based on the user’s previous activity on both applications and websites. Appiterate delivered a lot of personalized notifications on its campaigns each month, roughly around 100 million targeted and specific notifications for various platforms of different e-commerce sites. This target-specific campaign technique by Appiterate landed some huge scores for those e-commerce sites who reportedly had a whopping 300% increase in their total revenue.

Cause of Failure

Appiterate didn’t technically fail but was rather acquired by Flipkart. Flipkart is India’s largest e-commerce company. The company has been serving their customers mainly on their online website, Flipkart.com, but things started to change when Flipkart saw how lucrative mobile phone apps were becoming. For over the last few years, the company noticed that their overall traffic mostly came from smartphones and tablets. The only logical move for the company to maximize their profits was to move on and develop a mobile phone-based application for their e-commerce website.

This is where Appiterate comes in. The startup vast experience working with e-commerce sites made them the perfect candidate for Flipkart’s acquisition. Appiterate services were deemed perfect for Flipkart’s goal to expand their sales by moving on with the trends and focusing more on developing a mobile-based campaign strategy for the growing Indian market and the deal went through in 2015.

Go on Reading

Sidecar

Provided B2B delivery transportation network

Transportation
Acquired
$45.5M
Competition
Transportation
United States
In 2011
By 2015
Two
Between 51 And 100
Between 10M 50M
Competition
Acquired
Skully

Augmented reality motorcycle helmets

Transportation
Shut Down
$15M
Mismanagement of Funds
Transportation
United States
In 2013
By 2016
One
Between 11 And 50
Between 10M 50M
Mismanagement of Funds
Shut Down
Shipbeat

Shipping API for e-commerce companies

e-Commerce
Bankruptcy
€1.2M
Multiple Reasons
e-Commerce
Denmark
In 2014
By 2016
Two
Between 11 And 50
Between 1M 10M
Multiple Reasons
Bankruptcy
Beepi

P2P used car online marketplace

Transportation
Acquired
$149M
Mismanagement of Funds
Transportation
United States
In 2013
By 2016
Two
Between 101 And 250
More Than 50M
Mismanagement of Funds
Acquired
EventVue

Built online communities for conferences

Finances
Shut Down
$455K
Bad Market Fit
Finances
United States
In 2007
By 2010
Two
Between 1 And 10
Less Than 1M
Bad Market Fit
Shut Down
Teforia

A tea brewer machine connected with an application

Food and Beverage
Shut Down
$17.1M
No Market Need
Food and Beverage
United States
In 2014
By 2017
Two
Between 11 And 50
Between 10M 50M
No Market Need
Shut Down