Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!)

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Appiterate

Mobile marketing automation platform

General Information
Category
Marketing
Country
United States
Started
In 2013
Business Failure
Business Outcome
Acquired
Closed
By 2015
Cause of Failure
Acquisition Flu
Founders & Employees
Number of Founders
Four
Name of Founders
Anuj Bhargava, Mayank Kumar, Tanuj Mendiratta, Varun Sharma
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
1
Total Funding Amount
$500K
Number of Investors
3
Description

Appiterate was a mobile marketing company, which specializes in creating “precise and targeted” user experience based on the user’s previous activity on both applications and websites. Appiterate delivered a lot of personalized notifications on its campaigns each month, roughly around 100 million targeted and specific notifications for various platforms of different e-commerce sites. This target-specific campaign technique by Appiterate landed some huge scores for those e-commerce sites who reportedly had a whopping 300% increase in their total revenue.

Cause of Failure

Appiterate didn’t technically fail but was rather acquired by Flipkart. Flipkart is India’s largest e-commerce company. The company has been serving their customers mainly on their online website, Flipkart.com, but things started to change when Flipkart saw how lucrative mobile phone apps were becoming. For over the last few years, the company noticed that their overall traffic mostly came from smartphones and tablets. The only logical move for the company to maximize their profits was to move on and develop a mobile phone-based application for their e-commerce website.

This is where Appiterate comes in. The startup vast experience working with e-commerce sites made them the perfect candidate for Flipkart’s acquisition. Appiterate services were deemed perfect for Flipkart’s goal to expand their sales by moving on with the trends and focusing more on developing a mobile-based campaign strategy for the growing Indian market and the deal went through in 2015.

Go on Reading

Wantful

Online gift-giving service

e-Commerce
Shut Down
$5.5M
Competition
e-Commerce
United States
In 2011
By 2013
One
More Than 10000
Between 1M 10M
Competition
Shut Down
Frankly

Messaging app for frank conversations

Social Media
Shut Down
$600K
Bad Market Fit
Social Media
India
In 2014
By 2016
Two
Between 51 And 100
Less Than 1M
Bad Market Fit
Shut Down
PoliMobile

Empowered campaigns with the power of mobile

Marketing
Shut Down
-
No Market Need
Marketing
United States
In 2011
By 2015
One
Between 1 And 10
Nothing
No Market Need
Shut Down
Totsy

E-commerce selling prenatal care products

e-Commerce
Shut Down
$29.5M
Poor Product
e-Commerce
United States
In 2009
By 2013
Two
Between 51 And 100
Between 10M 50M
Poor Product
Shut Down
Reach.ly

Analytics tool for e-Commerce sites

Analytics
Shut Down
€200K
Multiple Reasons
Analytics
Latvia
In 2011
By 2015
One
Between 1 And 10
Less Than 1M
Multiple Reasons
Shut Down
Dinnr

Ingredients and recipe to create meals at home

Food and Beverage
Shut Down
£60K
No Market Need
Food and Beverage
United Kingdom
In 2012
By 2014
Two
Between 1 And 10
Less Than 1M
No Market Need
Shut Down
This is Brought to You by:
NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.