Appiterate failure

Appiterate

Mobile marketing automation platform

Description

Appiterate was a mobile marketing company, which specializes in creating “precise and targeted” user experience based on the user’s previous activity on both applications and websites. Appiterate delivered a lot of personalized notifications on its campaigns each month, roughly around 100 million targeted and specific notifications for various platforms of different e-commerce sites. This target-specific campaign technique by Appiterate landed some huge scores for those e-commerce sites who reportedly had a whopping 300% increase in their total revenue.

Stats

Category
Marketing
Country
United States
Started
In 2013
Closed
By 2015
Number of Founders
Four
Name of Founders
Anuj Bhargava, Mayank Kumar, Tanuj Mendiratta, Varun Sharma
Number of Employees
Between 1 And 10
Number of Funding Rounds
1
Total Funding Amount
$500K
Number of Investors
3
Precise Cause of Failure
Acquisition Flu
Business Outcome
Acquired

Cause of Failure

Appiterate didn’t technically fail but was rather acquired by Flipkart. Flipkart is India’s largest e-commerce company. The company has been serving their customers mainly on their online website, Flipkart.com, but things started to change when Flipkart saw how lucrative mobile phone apps were becoming. For over the last few years, the company noticed that their overall traffic mostly came from smartphones and tablets. The only logical move for the company to maximize their profits was to move on and develop a mobile phone-based application for their e-commerce website.

This is where Appiterate comes in. The startup vast experience working with e-commerce sites made them the perfect candidate for Flipkart’s acquisition. Appiterate services were deemed perfect for Flipkart’s goal to expand their sales by moving on with the trends and focusing more on developing a mobile-based campaign strategy for the growing Indian market and the deal went through in 2015.

Go on Reading

Other Startups

Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

Appiterate

Mobile marketing automation platform

General Information
Category
Marketing
Country
United States
Started
In 2013
Business Failure
Business Outcome
Acquired
Closed
By 2015
Cause of Failure
Acquisition Flu
Founders & Employees
Number of Founders
Four
Name of Founders
Anuj Bhargava, Mayank Kumar, Tanuj Mendiratta, Varun Sharma
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
1
Total Funding Amount
$500K
Number of Investors
3
Description

Appiterate was a mobile marketing company, which specializes in creating “precise and targeted” user experience based on the user’s previous activity on both applications and websites. Appiterate delivered a lot of personalized notifications on its campaigns each month, roughly around 100 million targeted and specific notifications for various platforms of different e-commerce sites. This target-specific campaign technique by Appiterate landed some huge scores for those e-commerce sites who reportedly had a whopping 300% increase in their total revenue.

Cause of Failure

Appiterate didn’t technically fail but was rather acquired by Flipkart. Flipkart is India’s largest e-commerce company. The company has been serving their customers mainly on their online website, Flipkart.com, but things started to change when Flipkart saw how lucrative mobile phone apps were becoming. For over the last few years, the company noticed that their overall traffic mostly came from smartphones and tablets. The only logical move for the company to maximize their profits was to move on and develop a mobile phone-based application for their e-commerce website.

This is where Appiterate comes in. The startup vast experience working with e-commerce sites made them the perfect candidate for Flipkart’s acquisition. Appiterate services were deemed perfect for Flipkart’s goal to expand their sales by moving on with the trends and focusing more on developing a mobile-based campaign strategy for the growing Indian market and the deal went through in 2015.

Go on Reading

Admazely

Easy-to-setup retargeting for web shops

Marketing
Bankruptcy
$600K
Lack of Funds
Marketing
Denmark
In 2011
By 2013
Four
Between 1 And 10
Less Than 1M
Lack of Funds
Bankruptcy
Vine

Platform to share short looping video clips

Social Media
Shut Down
No Data
Multiple Reasons
Social Media
United States
In 2012
By 2017
Three
Between 51 And 100
No Data
Multiple Reasons
Shut Down
Wesabe

Personal finance management website

Finances
Shut Down
$4.7M
Bad Management
Finances
United States
In 2005
By 2010
Two
Between 11 And 50
Between 1M 10M
Bad Management
Shut Down
Auctionata

Online auction platform for art & luxury

e-Commerce
Shut Down
$95.5M
Legal Challenges
e-Commerce
Germany
In 2012
By 2017
Four
Between 251 And 500
More Than 50M
Legal Challenges
Shut Down
Stayzilla

Indian homestay network

Travel
Shut Down
$34M
Lack of Focus
Travel
India
In 2005
By 2017
Four
Between 251 And 500
Between 10M 50M
Lack of Focus
Shut Down
Moped

Free messaging application

Social Media
Acquired
$1M
No Market Need
Social Media
Germany
In 1998
By 2014
One
Between 11 And 50
Between 1M 10M
No Market Need
Acquired