Brisk

Built tools for sales organizations
Startup Cemetery
GENERAL INFORMATION
Category:
Marketing
Country:
Sweden
Started:
2012
BUSINESS FAILURE
Outcome:
Shut Down
Cause:
Lack of Focus
Closed:
2016
FOUNDERS & EMPLOYEES
Number of Founders:
4
Name of Founders:
Alfred Beckman, Andreas Pålsson, Hampus Jakobsson, Mikael Tellhed
Number of Employees:
10-50
FUNDING
Number of Funding Rounds:
1
Total Funding Amount:
$137K
Number of Investors:
3

What was Brisk?

Brisk was an online sales and marketing platform founded in 2012 with the aim to help salespeople predict and analyze sales. Brisk recommend actions salespeople could do to gain optimal results. Brisk acknowledged that there were a lot of signals around sales, in the customer relationship management (CRM), in the salesforce inbox, calendar, and online, but salespeople used little of it and ended up being rather random in their actions. Brisk was there to fill that gap and help the salesforce to use all the available signals and make calculated moves that would boost their sales as well as improve CRM.

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Why did Brisk fail and shut down?

Brisk company shut down in 2016. When they first launched they were getting too few customers so they started to offer customization and flexibility which gained them happy and paying customers but became costly for Brisk in the long term but they were reluctant to make customers pay for the additional services (which by the way they didn’t know the existence of) as they knew people expected apps to cost few dollars. So, they tried to push forward until their big break.

With flexibility came a lack of focus, they didn’t know anymore who their customer persona was, and what problem where they exactly trying to solve. Permitting many product cases, although not technically challenging, influenced the company to wind up having an exceptionally unfocused advancement, onboarding, and deals.

Lastly one of the founders wondered if the product had ever had a real market fit to begin with and if so, they might have lacked the vision to bring about the needed solution for the problem salespeople experienced.

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