PoliMobile failure

PoliMobile

Empowered campaigns with the power of mobile

Description

PoliMobile was launched in 2011 and had at its core the goal of providing political campaigns with a strategic way to reach their potential supporters while making use of the new technology. At first, PoliMobile began as a software-as-a-benefit (SaaS) platform and later updated into a Mobile application that could be utilized over an assortment of campaigns. PoliMobile's primary goal was to engage people by making use of text messages on their mobile. The application could recognize particular groups utilizing registration information and send customized messages that were used for building and creating awareness.

Stats

Category
Marketing
Country
United States
Started
In 2011
Closed
By 2015
Number of Founders
One
Name of Founders
Curt Prins
Number of Employees
Between 1 And 10
Number of Funding Rounds
Nothing
Total Funding Amount
-
Number of Investors
Nothing
Precise Cause of Failure
No Market Need
Business Outcome
Shut Down

Cause of Failure

PoliMobile had a few major issues.

First of all, no one wanted to pay for such a service, and they doubted it could be more effective than the traditional campaigning methods that were already being used. Numerous campaigns agreed to accept trials but never ended up becoming paying customers and the founder realized that during the preliminary take-off stages he never actually asked politicians and people in charge of campaigns if and how much they would actually pay for such a product.

The founder also believed that PoliMobile might have been launched at the wrong time, because, although the technology was functioning well, its target market might have not been yet ready to use it.

Go on Reading

Other Startups

Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

PoliMobile

Empowered campaigns with the power of mobile

General Information
Category
Marketing
Country
United States
Started
In 2011
Business Failure
Business Outcome
Shut Down
Closed
By 2015
Cause of Failure
No Market Need
Founders & Employees
Number of Founders
One
Name of Founders
Curt Prins
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
Nothing
Total Funding Amount
-
Number of Investors
Nothing
Description

PoliMobile was launched in 2011 and had at its core the goal of providing political campaigns with a strategic way to reach their potential supporters while making use of the new technology. At first, PoliMobile began as a software-as-a-benefit (SaaS) platform and later updated into a Mobile application that could be utilized over an assortment of campaigns. PoliMobile's primary goal was to engage people by making use of text messages on their mobile. The application could recognize particular groups utilizing registration information and send customized messages that were used for building and creating awareness.

Cause of Failure

PoliMobile had a few major issues.

First of all, no one wanted to pay for such a service, and they doubted it could be more effective than the traditional campaigning methods that were already being used. Numerous campaigns agreed to accept trials but never ended up becoming paying customers and the founder realized that during the preliminary take-off stages he never actually asked politicians and people in charge of campaigns if and how much they would actually pay for such a product.

The founder also believed that PoliMobile might have been launched at the wrong time, because, although the technology was functioning well, its target market might have not been yet ready to use it.

Go on Reading

Design Inc.

Marketplace for high-quality design work

Design
Shut Down
$2.3M
Bad Business Model
Design
United States
In 2016
By 2017
Two
Between 1 And 10
Between 1M 10M
Bad Business Model
Shut Down
Leap Transit

Provider of private transit and offers bus services

Transportation
Shut Down
$2.5M
Legal Challenges
Transportation
United States
In 2013
By 2015
One
Between 51 And 100
Between 1M 10M
Legal Challenges
Shut Down
Dinnr

Ingredients and recipe to create meals at home

Food and Beverage
Shut Down
£60K
No Market Need
Food and Beverage
United Kingdom
In 2012
By 2014
Two
Between 1 And 10
Less Than 1M
No Market Need
Shut Down
Auctionata

Online auction platform for art & luxury

e-Commerce
Shut Down
$95.5M
Legal Challenges
e-Commerce
Germany
In 2012
By 2017
Four
Between 251 And 500
More Than 50M
Legal Challenges
Shut Down
Secret

Online platform to share personal secrets

Social Media
Shut Down
$35M
Legal Challenges
Social Media
United States
In 2013
By 2015
Two
Between 11 And 50
Between 10M 50M
Legal Challenges
Shut Down
Maple

High-quality food delivery startup

Food and Beverage
Acquired
$29M
Bad Business Model
Food and Beverage
United States
In 2014
By 2017
Two
Between 101 And 250
Between 10M 50M
Bad Business Model
Acquired