PoliMobile was launched in 2011 and had at its core the goal of providing political campaigns with a strategic way to reach their potential supporters while making use of the new technology. At first, PoliMobile began as a software-as-a-benefit (SaaS) platform and later updated into a Mobile application that could be utilized over an assortment of campaigns. PoliMobile's primary goal was to engage people by making use of text messages on their mobile. The application could recognize particular groups utilizing registration information and send customized messages that were used for building and creating awareness.
PoliMobile had a few major issues.
First of all, no one wanted to pay for such a service, and they doubted it could be more effective than the traditional campaigning methods that were already being used. Numerous campaigns agreed to accept trials but never ended up becoming paying customers and the founder realized that during the preliminary take-off stages he never actually asked politicians and people in charge of campaigns if and how much they would actually pay for such a product.
The founder also believed that PoliMobile might have been launched at the wrong time, because, although the technology was functioning well, its target market might have not been yet ready to use it.