34% of startups fail due to lack of product-market fit. Learn how to avoid it for only $15!

Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
NoGood

NoGood

Your on-demand growth squad for SaaS, B2B, and eCommerce brands.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

PostRocket

Facebook page marketing platform

General Information
Category
Analytics
Country
United States
Started
In 2010
Business Failure
Business Outcome
Shut Down
Closed
By 2013
Cause of Failure
Poor Product
Founders & Employees
Number of Founders
Two
Name of Founders
Murry Ivanoff, Tim Chae
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
2
Total Funding Amount
$610K
Number of Investors
7
Description

PostRocket was a Facebook marketing platform, co-founded in October 2010. The company products and services were concentrated on marketers that needed a higher quality and more wide-ranging engagement on their Facebook pages so as to increase their sales. PostRocket had the goal of creating awareness by posting more engaging and friendly posts through the use of an algorithm that sorted out what the most effective posts for targeted users were. PostRocket helped FB page owners get custom content recommendations tailored to their specific customer base. Page owners could get Insights from their own panel which would help them optimize their post for type, frequency, content, and timing.

Cause of Failure

After three years of operations, Post Rocket closed down in August 2013. The CEO of the company, Timothy Chae, reported to its customers through an email some of the main reasons for the closure.

First, Chae admitted that the company had set for itself unrealistic goals, which were hard to strategize and they achieve most of them. Their product was unreliable and they were not able to quickly expand also due to how the landscape of Facebook marketing changed. Many technical issues like bugs and periods of downtime affected the quality of their service and they were not able to get rid of them since they also had to keep up with the frequent changes on the FB platform.

Most importantly, FB itself rolled out in that period it's own Insights service which any Page owner could use for free to learn about their audience, receive detailed statistic and receive optimization suggestion. Chae actually encouraged his then customers to use FB Insights in his shutdown announcement email.

Go on Reading

Move Loot

Furniture online marketplace

e-Commerce
Shut Down
$21.8M
Bad Business Model
e-Commerce
United States
In 2013
By 2016
Four
Between 51 And 100
Between 10M 50M
Bad Business Model
Shut Down
Rafter

Textbook and course material provider for schools

Education
Acquired
$86M
Competition
Education
United States
In 2006
By 2016
One
Between 51 And 100
More Than 50M
Competition
Acquired
Shuddle

Safe on-demand transportation for families

Transportation
Shut Down
$12.2M
Lack of Funds
Transportation
United States
In 2014
By 2016
Two
Between 11 And 50
Between 10M 50M
Lack of Funds
Shut Down
Admazely

Easy-to-setup retargeting for web shops

Marketing
Bankruptcy
$600K
Lack of Funds
Marketing
Denmark
In 2011
By 2013
Four
Between 1 And 10
Less Than 1M
Lack of Funds
Bankruptcy
Parse

Cloud-based software developer kits

Software and Hardware
Shut Down
$7M
Acquisition Flu
Software and Hardware
United States
In 2011
By 2016
Four
Between 11 And 50
Between 1M 10M
Acquisition Flu
Shut Down
Navdy

Augmented driving device for cars

Transportation
Shut Down
$41.8M
Multiple Reasons
Transportation
United States
In 2013
By 2018
Two
Between 51 And 100
Between 10M 50M
Multiple Reasons
Shut Down
This is Brought to You by:
NoGood

NoGood

Your on-demand growth squad for SaaS, B2B, and eCommerce brands.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.