SellanApp failure


Connected creatives with app developers


SellanApp sought to be the solution for people who had a great idea for an app but no resources or experience to actually materialize it on their own. The startup provided a crowdfunding model that would connect people with interesting apps concept with experienced app developers. After a user presented his/her app idea, anyone could show their interests in using the app and pledge to fund its development. The Apple App Store would then hopefully convert the idea into a revenue stream for the founders and the pledgers.


The Netherlands
In 2012
By 2015
Number of Founders
Name of Founders
Aernoud Dekker, Milan van den Bovenkamp
Number of Employees
Between 1 And 10
Number of Funding Rounds
Total Funding Amount
Number of Investors
No Data
Precise Cause of Failure
Failure To Pivot
Business Outcome

Cause of Failure

SellanApp targeted people without coding expertise or funds to make their App ideas emerge. Their App was initially successful and they took a step for App store optimization and worldwide promotion but this never lasted.

One reason Sellan App failed was linked to an unhealthy partnership whereby the two co-founders weren’t able to jointly run the business and there was a lack of transparency in terms of how the company was actually doing. They failed to have constructive dialogues on how to move forward or improve the platform. The company seemed to have lost focus multiple times, raising seed investments but never really changing their business model. The company finally suspended its services and filed for bankruptcy although it’s still not clear what exactly caused their finances to get out of control.

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