Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

MorningBrew

Morning Brew

Free daily email that gives a quick 5-minute rundown of the the day's top business news.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Sharingear

Marketplace for musicians to rent their instruments

General Information
Category
Music
Country
Denmark
Started
In 2014
Business Failure
Business Outcome
Shut Down
Closed
By 2015
Cause of Failure
Multiple Reasons
Founders & Employees
Number of Founders
One
Name of Founders
Mircea Gabriel Eftemie
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
1
Total Funding Amount
€15K
Number of Investors
2
Description

Sharinger was a peer to peer musical gear sharing platform for independent musicians and touring bands. The startup’s founder, who had a decade of experience in the touring business, experienced first hand how the logistics of touring can be challenging, especially for small musicians. Sharingear's hoped to make touring more affordable and accessible. Users could create a profile and post the musical instruments or gears they had for free so that others could buy it or rent it.

Cause of Failure

One of the fundamental reasons the company’s CEO for the failure of his company was that he focused on a market that was too small, and since they only charged a small commision per transaction, the business model set was not sustainable and would not cover for operations costs. Second, there was lack of a good product-market fit. Musicians might have told the founder that Sharingear was a great and functional product but cash-strapped musicians might resort to opting for the most economical arrangement, even if it’s not the most convenient. Furthermore, there is to factor in that musical instrument and gear are very delicate and although the company insured every rented instrument, some people might feel reluctant to rent their own instrument or take someone else’s for fear of somehow damaging it. There’s also the fact that musicians usually develop a preference to their own playing gear and performing with a rented one might have required some getting used to.

Sharingear, running out of budget and with fleeting employees, was not able to adapt and pivot soon enough and closed in late 2015.

Go on Reading

WOW Air

Ultra-low-cost transatlantic airline service

Transportation
Bankruptcy
-
Multiple Reasons
Transportation
Iceland
In 2011
By 2019
One
Between 51 And 100
No Data
Multiple Reasons
Bankruptcy
Rafter

Textbook and course material provider for schools

Education
Acquired
$86M
Competition
Education
United States
In 2006
By 2016
One
Between 51 And 100
More Than 50M
Competition
Acquired
99dresses

Virtual closet to trade fashion items

e-Commerce
Shut Down
$105.7K
Multiple Reasons
e-Commerce
Australia
In 2010
By 2014
One
Between 1 And 10
Less Than 1M
Multiple Reasons
Shut Down
SellanApp

Connected creatives with app developers

Finances
Bankruptcy
$961.1K
Failure To Pivot
Finances
The Netherlands
In 2012
By 2015
Two
Between 1 And 10
Less Than 1M
Failure To Pivot
Bankruptcy
Kiko

Ajax-style online calendar application

Productivity
Acquired
$50K
Bad Management
Productivity
United States
In 2003
By 2008
Two
Between 11 And 50
Less Than 1M
Bad Management
Acquired
Zulily

Online retailer that offered daily deals

e-Commerce
Shut Down
$194.6M
Bad Marketing
e-Commerce
United States
In 2009
Active
Two
Between 1001 And 5000
More Than 50M
Bad Marketing
Shut Down
This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

Bookafy

Bookafy

Provide your clients and staff with a beautiful appointment booking experience.

Bookafy

HostGator

Easy and affordable web hosting and domain services for entrepreneurs.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.