Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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Sunrise

Calendar app for mobile and desktop

General Information
Category
Productivity
Country
France
Started
In 2012
Business Failure
Business Outcome
Acquired
Closed
By 2016
Cause of Failure
Bad Business Model
Founders & Employees
Number of Founders
Two
Name of Founders
Jeremy Le Van, Pierre Valade
Number of Employees
Between 11 And 50
Funding
Number of Funding Rounds
4
Total Funding Amount
$8.2M
Number of Investors
27
Description

Sunrise was a calendar app for mobile and desktop. One of the main features of the app was to connect users and calendars from different providers using different web and mobile platforms, from iOS and Android devices to MacBook and Microsoft devices as well as web clients. Through Sunrise, users could access calendars from their Gmail, iCloud and Microsoft Exchange all with the goal to simplify the use of calendars and the event planning process.

Cause of Failure

Sunrise had good review from users, the problem is that calendars are very hard to monetize and they have a very low entry barrier. Sunrise differentiated itself in that it worked as a native app and could integrate seamlessly with other applications, and yet it’s challenging to have large customers base when there are plenty of products that do the same job for free.

So, the company shut down because of two main reasons: difficulty in finding new customers and the ability to profit from the customers. Although the sunrise app offered certain attractive features like it’s linkage to Microsoft outlook, the future of calendars has never looked more than the past. Sam Lessin, a Facebook executive commented, there are many “non-monetizable product blind spot [..] that people want but that are not good businesses.” Sunrise was purchased by Microsoft in February 2015.

Go on Reading

Flud

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Productivity
Shut Down
$3.1M
Multiple Reasons
Productivity
United States
In 2010
By 2013
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Between 1M 10M
Multiple Reasons
Shut Down
Desti

Online travel guide app

Travel
Acquired
$2M
Bad Business Model
Travel
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In 2011
By 2014
Three
Between 1 And 10
Between 1M 10M
Bad Business Model
Acquired
MatterFab

Selling affordable solutions for metal 3-D printing

Software and Hardware
Shut Down
$13.2M
Bad Business Model
Software and Hardware
United States
In 2013
By 2019
One
Between 1 And 10
Between 10M 50M
Bad Business Model
Shut Down
Leap Transit

Provider of private transit and offers bus services

Transportation
Shut Down
$2.5M
Legal Challenges
Transportation
United States
In 2013
By 2015
One
Between 51 And 100
Between 1M 10M
Legal Challenges
Shut Down
Parse

Cloud-based software developer kits

Software and Hardware
Shut Down
$7M
Acquisition Flu
Software and Hardware
United States
In 2011
By 2016
Four
Between 11 And 50
Between 1M 10M
Acquisition Flu
Shut Down
Kno

Education software startup

Education
Acquired
$94.9M
Competition
Education
United States
In 2009
By 2013
Two
More Than 10000
More Than 50M
Competition
Acquired
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