Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

MorningBrew

Morning Brew

Free daily email that gives a quick 5-minute rundown of the the day's top business news.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Wantful

Online gift-giving service

General Information
Category
e-Commerce
Country
United States
Started
In 2011
Business Failure
Business Outcome
Shut Down
Closed
By 2013
Cause of Failure
Competition
Founders & Employees
Number of Founders
One
Name of Founders
John Poisson
Number of Employees
More Than 10000
Funding
Number of Funding Rounds
1
Total Funding Amount
$5.5M
Number of Investors
8
Description

Wantful was an e-Commerce platform founded in 2011 with a base in San Francisco and New York City. The company targeted individuals looking to buy gifts for friends, family or acquaintances. Its objective was to help users by offering them personalized gift recommendations based on a set of input entered. The user needed to provide the site with information such as the gender, tastes and preferences of the person they were willing to donate the gift to and the platform would search through its inventory to bring a series of suggested items to the users. Wantful later expanded to allow users to find items for themselves as well and it even launched a series of popular products to complement their business.

Cause of Failure

After experiencing a brief phase of exponential growth, Wantful shutdown in September 2013 due to stiff competition from other companies offering e-commerce services. While at the beginning they offered a fairly new type of platform by focusing on the customization and suggestion of gift ideas, when they tried to shift to a normal e-shop business in which users bought items for themselves they had to compete with established platforms such as Wanelo, Wish, Fancy, Svpply’s Want, Polyvore, and more.

In the later stages of the e-commerce business, it became evident that Wantful was not getting the kind of growth curves that venture capitals expected and desired and as a result failed to secure additional investment. This highly discouraged business with Nordstrom, a potential investor and strategic partner that Wantful heavily depended on for their long-term investment. The company closed in 2013.

Go on Reading

Grooveshark

Web-based on-demand music application

Music
Shut Down
$4.6M
Legal Challenges
Music
United States
In 2006
By 2015
Three
Between 51 And 100
Between 1M 10M
Legal Challenges
Shut Down
Sidecar

Provided B2B delivery transportation network

Transportation
Acquired
$45.5M
Competition
Transportation
United States
In 2011
By 2015
Two
Between 51 And 100
Between 10M 50M
Competition
Acquired
RoomsTonite

Las-minute hotel booking provider

Travel
Bankruptcy
$1.5M
Lack of Funds
Travel
India
In 2014
By 2017
One
Between 101 And 250
Between 1M 10M
Lack of Funds
Bankruptcy
Parse

Cloud-based software developer kits

Software and Hardware
Shut Down
$7M
Acquisition Flu
Software and Hardware
United States
In 2011
By 2016
Four
Between 11 And 50
Between 1M 10M
Acquisition Flu
Shut Down
Move Loot

Furniture online marketplace

e-Commerce
Shut Down
$21.8M
Bad Business Model
e-Commerce
United States
In 2013
By 2016
Four
Between 51 And 100
Between 10M 50M
Bad Business Model
Shut Down
Anki

Building emotionally intelligent robots

Software and Hardware
Shut Down
$182M
Lack of Funds
Software and Hardware
United States
In 2010
By 2019
Three
Between 101 And 250
More Than 50M
Lack of Funds
Shut Down
This is Brought to You by:
GetBusy

GetBusy

GetBusy keeps team communication organized, trackable and accountable.

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

GrowthMentor

GrowthMentor

Get 1-on-1 advice from vetted growth experts about your business.

Bookafy

Bookafy

Provide your clients and staff with a beautiful appointment booking experience.

Bookafy

HostGator

Easy and affordable web hosting and domain services for entrepreneurs.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.