Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

This is Brought to You by:
Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!)

NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Wantful

Online gift-giving service

General Information
Category
e-Commerce
Country
United States
Started
In 2011
Business Failure
Business Outcome
Shut Down
Closed
By 2013
Cause of Failure
Competition
Founders & Employees
Number of Founders
One
Name of Founders
John Poisson
Number of Employees
More Than 10000
Funding
Number of Funding Rounds
1
Total Funding Amount
$5.5M
Number of Investors
8
Description

Wantful was an e-Commerce platform founded in 2011 with a base in San Francisco and New York City. The company targeted individuals looking to buy gifts for friends, family or acquaintances. Its objective was to help users by offering them personalized gift recommendations based on a set of input entered. The user needed to provide the site with information such as the gender, tastes and preferences of the person they were willing to donate the gift to and the platform would search through its inventory to bring a series of suggested items to the users. Wantful later expanded to allow users to find items for themselves as well and it even launched a series of popular products to complement their business.

Cause of Failure

After experiencing a brief phase of exponential growth, Wantful shutdown in September 2013 due to stiff competition from other companies offering e-commerce services. While at the beginning they offered a fairly new type of platform by focusing on the customization and suggestion of gift ideas, when they tried to shift to a normal e-shop business in which users bought items for themselves they had to compete with established platforms such as Wanelo, Wish, Fancy, Svpply’s Want, Polyvore, and more.

In the later stages of the e-commerce business, it became evident that Wantful was not getting the kind of growth curves that venture capitals expected and desired and as a result failed to secure additional investment. This highly discouraged business with Nordstrom, a potential investor and strategic partner that Wantful heavily depended on for their long-term investment. The company closed in 2013.

Go on Reading

Monitor110

Real-time internet monitoring services

Analytics
Shut Down
$17.3M
Multiple Reasons
Analytics
United States
In 2003
By 2008
One
Between 1 And 10
Between 10M 50M
Multiple Reasons
Shut Down
Wesabe

Personal finance management website

Finances
Shut Down
$4.7M
Bad Management
Finances
United States
In 2005
By 2010
Two
Between 11 And 50
Between 1M 10M
Bad Management
Shut Down
Crowdmix

Music streaming and sharing platform

Music
Acquired
£14M
Mismanagement of Funds
Music
United Kingdom
In 2013
By 2016
Two
Between 101 And 250
Between 10M 50M
Mismanagement of Funds
Acquired
Tilt

Social payment startup focused on crowd-funding

Finances
Acquired
$62.1M
Lack of Focus
Finances
United States
In 2012
By 2017
Three
Between 101 And 250
More Than 50M
Lack of Focus
Acquired
RethinkDB

Scalable database for the real-time web

Software and Hardware
Acquired
$12.2M
Bad Market Fit
Software and Hardware
United States
In 2009
By 2016
Two
Between 11 And 50
Between 10M 50M
Bad Market Fit
Acquired
ChaCha

Search engine with a live human being

Software and Hardware
Shut Down
$96M
Competition
Software and Hardware
United States
In 2005
By 2016
Two
Between 51 And 100
More Than 50M
Competition
Shut Down
This is Brought to You by:
NerdPilots

NerdPilots

Get fast, reliable web, mobile and software development help 24/7.

Acadium

Acadium

120 hours of digital marketing from a remote apprentice for only $299 (+ $50 off!).

This could be your AD. Sponsor Startup Cemetery to reach +10,000 entrepreneurs.

Subscribe to Our Newsletter!

Invite us into your inbox and get immense learning and 80+ deals on tools to help you scale your startup (worth up to $50,000)!

Your subscription could not be saved. Please try again.
Your subscription has been successful.