This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Alyce effectively frames the problem by quantifying the waste in corporate marketing with a staggering "$120 billion" figure. They translate this macro issue into a relatable pain point by stating that "$9 of every $10" spent is wasted, creating a sense of urgency. The analysis connects this financial waste to the root cause: impersonal, transactional relationships that fail to create meaningful engagement.
Our Tip: Anchor your problem slide in a large, quantifiable market pain and then connect it directly to the specific, frustrating experience of your target customer.
The pitch presents a clear solution: a personalized gifting platform that integrates directly into a company's existing sales and marketing workflow. Their value proposition is centered on moving beyond generic "persona" marketing to create genuine connections with individuals. The mention of integration with over 6,900 platforms serves as a powerful proof point of the solution's practicality and scalability.
Our Tip: Demonstrate how your solution seamlessly fits into your customer's current workflow to reduce friction and highlight immediate value.
Alyce validates its market opportunity by referencing the massive "$120 billion" annual spend on what they define as ineffective marketing. This top-down approach immediately establishes the scale of the problem they are tackling, implying a significant total addressable market. While specific bottom-up sizing is absent, this large number effectively captures investor attention and frames the opportunity as substantial.
Our Tip: Use a compelling top-down market number to establish scale, but be prepared to follow up with a bottom-up analysis showing how you will capture a specific segment.
Alyce positions itself not against other gifting platforms but against the entire traditional marketing approach, a clever strategy that expands their perceived market. They differentiate by focusing on building genuine relationships at the right moment to "win deals," rather than just generating impersonal touchpoints. This frames their competition as an outdated methodology, making their solution appear innovative and necessary.
Our Tip: Position your company against the old, ineffective way of doing things rather than just listing direct competitors to create a larger narrative for your solution.
Alyce successfully positions itself against an outdated methodology—impersonal marketing—rather than just listing direct competitors. This narrative strategy elevates their solution from a simple tool to a necessary evolution, making the market feel larger and their position stronger. To apply this, define your enemy as the "old way" of doing things to create a more compelling and expansive story for your company.
The pitch masterfully connects a huge, top-down market pain ($120 billion in waste) to the tangible friction in a user's daily workflow. By showing how the platform seamlessly integrates to solve this specific pain, they make the value proposition immediate and practical. In your deck, anchor your audience with a massive market opportunity, but quickly demonstrate how your solution delivers concrete value within your customer's existing processes.
